THE rAVe Agency has announced a joint venture with XTEN-AV, the world’s first cloud-based AV design software. The venture will provide additional resources, including marketing, product information and data, and sales support, to integrators and manufacturers.

Each of THE rAVe Agency’s strategic talents was created to serve, inform and educate integrators. rAVe [PUBS] shares the industry’s latest news while rAVe [LAVNCH] creates an opportunity for integrators to learn about new manufacturer technology. THE rAVe Agency’s joint venture with XTEN-AV yields another opportunity to serve integrators through XTEN-AV’s unique cloud-based AV design software. XTEN-AV combines four software tools, including drawing and editing, CRM, proposal and automation, into a single platform designed to streamline processes. XTEN-AV’s unified platform enables integrators to quickly design consistent proposals, manage leads and sales with a built-in customer relationship management (CRM) platform, and create in-depth systems-design drawings.

“THE rAVe Agency is excited to announce a joint venture with XTEN-AV to provide integrators and manufacturers with additional marketing, sales and product resources,” said Gary Kayye, founder and director of THE rAVe Agency. “Integrators design systems and build proposals every day; XTEN-AV provides them with a solution to streamline their workflow processes. Through our joint venture, we have the opportunity to provide integrators with a new awareness of XTEN-AV and create a unique opportunity for manufacturers to maintain their relationships with integrators.”

“Our vision of a path-breaking software, offering state-of-the-art technology and automation for AV design and documentation, thereby increasing efficiency and productivity tenfold, has been lauded by the industry since we debuted at InfoComm 2019,” said Vibhav Singh and Sahil Dhingra, co-founders of XTEN-AV. “After winning a rAVe [PUBS] Best of InfoComm 2019 award, our keenness to work with THE rAVe Agency was a natural evolution. We are delighted to collaborate with THE rAVe Agency as this joint venture will help us to propagate our vision within the industry and beyond, in the best possible way, as Gary and his team of creative geniuses are undisputedly the best of the best.”

XTEN-AV creates a unique value proposition for manufacturers to provide product information and support integrators through a simple and unique design and proposal tool. Manufacturers who provide up-to-date product specifications enable integrators to build accurate systems designs quickly and automatically. XTEN-AV will collaborate with manufacturers to provide accurate product information and analytics. XTEN-AV, now part of THE rAVe Agency’s talents, features built-in analytics that enable partners to see the products that have been selected for designs.