The Daily Raff: ISE 2024 Day 3 Thoughts
Well, somehow we’ve made it to Day Three. And if you’re thinking, “the crowds may have thinned now,” you’re very wrong. The crowds have not thinned in most halls — it’s stayed consistently busy. If you have to get across Hall 3 for any reason, good luck.
I actually spoke to Mike Blackman, managing director of Integrated Systems Events today on rAVe [TV]. He told me the numbers for attendance are already increasing, and it’s already reached the number from last year. Due to demand, ISE 2025 will be even larger. So, mark your calendars, people. ISE 2025 will be Feb. 4-7, 2025. Our team can’t wait.
Speaking of that, our video shooters are absolutely KILLING it. We have already shot over 1,400 product videos and we are in the process of getting those put on the site now. (I think there are ~500 on there right now, but the titling process takes significant time and brainpower.) We hope to be done uploading them by Monday, because if we have 1,400 right now — I can only imagine how many we’ll have by the end of tomorrow evening.
I’m going to be honest, most of my day was not spent looking at products. It was ensuring that all the steps of the above process were going smoothly and correctly. When I wasn’t doing that, I was grabbing some executive interviews with really great folks at NETGEAR, Philips and AVI-SPL. These interviews are, of course, ways for these companies to get the word out about their products, strategies and more, but they’re also an opportunity for me to learn. The questions I ask people are always things I actually want to know!
Anyway. Tomorrow I am going to spend some time getting to know even more products. I have my eye on HOLOPLOT’s audio demo. (This is the company behind the audio at the Las Vegas Sphere.) This demo provides a “sound to every seat” experience — a 3D audio technology. I’m interested to find out more about how HOLOPLOT brought this experience to ISE.
Without further ado —
Things I Like:
- The ISE catered lunch (some of the trade show sandwiches I’ve ever had in my life — if you know you know).
- Learning about SMPTE 2110 and IPMX. Never before have I seen more companies talking about support for IPMX with their products than at this show. I don’t think that’s going away AT ALL. (For background, SMPTE 2110 is a suite of standards from the Society of Motion Picture and Television Engineers that describes how to send digital media over an IP network. The over-simplified explanation is that IPMX is built off of SMPTE 2110 and it’s for AV rather than broadcast.) But anyway, I looked around and saw nothing but products offering support for either ST 2110, IPMX or both. This will be big for our industry in the coming months and years.
- Kind people in AV. They’re out there, and they’re here at ISE. While I’ve had some rude interactions, the kind ones have greatly overshadowed that. I have received more handshakes, hugs and cheek kisses than I ever have at a trade show. I feel proud to be an #AVtweep at this show.
Things I Don’t Like:
- Caffeine-Free Beverages (self-explanatory)
- Tripping on the escalator (self-explanatory)
See you tomorrow! I’ll get back to messing with product videos. Dont’ forget to follow all of our coverage by visiting ravepubs.com/ise.