NEC Europe’s Vukunet Chief Talks EMEA Digital Signage

No one in Europe has done more for the digital signage market in Europe than Dirk Hülsermann. He founded and was president of the Out-of-Home Video Advertising Bureau Europe (OVAB Europe) and now serves as the Digital Media Executive at NEC Display Europe. Gary Kayye caught up with him at Integrated Systems Europe how this […]

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NEC Launches VUKUNET in Europe

NEC Display announced today the launch of VUKUNET, an ad serving platform for Digital out-of-Home (DOOH) networks, in the European market. All that the VUKUNET platform requires to transform screens into advertising media is an Internet connection. The new solution from NEC connects DOOH network providers to media agencies to simplify the entire working process […]

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NEC’s VUKUNET Adds Media Sales, Addresses Software Conflict Qualms

In the midst of madly running around last week at DSE I managed to grab the equally harried tag team of Pierre Richer and Ashley Flaska, president and vice president of marketing of NEC Display, to get a little more filled in on what’s happening with their Digital OOH ad efforts via VUKUNET. I posted […]

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Kayye’s Krystal Ball: 2011 Edition

I simply cannot believe that I’ve been writing this for 12 straight years! I spent more than five weeks on this particular version of my annual Kayye’s Krystal Ball feature article due to the fact that the continued economic issues that have plagued our market, the growth of emerging markets (each discussed below) and the […]

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NEC Announces Revenue-Sharing Program for Channel Partners

NEC Display announced last week that channel partners will receive a recurring revenue stream from advertising if their customers register their digital signage networks on the VUKUNET platform. VUKUNET is NEC’s new initiative that connects network owners and operators of digital signage with advertising revenue, by giving advertisers and agencies an easier way to buy […]

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