Vistar Media announced today the launch of its Vistar Academy certification program, “Accelerate: Foundations of Digital Out-of-Home.” This certification is designed to “empower agency and brand marketing teams, in addition to media owners, with the knowledge and expertise needed to effectively conceive, produce and run programmatic DOOH advertising campaigns.” Vistar Academy’s new program will accelerate […]

Leading out-of-home (OOH) advertising technology developers Vistar Media and Broadsign today announced a mutual integration to their respective mediation layers. Enabling an open, fair play auction regardless of which firm’s mediation layer is used, the collaboration lowers the operational burden for media owners while facilitating easier advertiser access to OOH inventory. For media owners using […]

Vistar Media and Broadsign announce a mutual integration to their respective mediation layers. Enabling an open, fair-play auction regardless of which firm’s mediation layer is used, the collaboration lowers the operational burden for media owners while facilitating easier advertiser access to OOH inventory. For media owners using or planning to use both companies’ SSPs, the […]

Quividi announced a partnership Thursday with Vistar Media, a global provider of programmatic technology for DOOH. Quividi’s audience analytics will now be accepted in the Vistar exchange as network impression metrics. Vistar Media and Quividi share a global footprint, with joint DOOH partners in North America, Europe and the Asia-Pacific region. Through this partnership, media […]