Cost Depreciation and the Amortization of Church AVL Technology

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How do you make that large technology investment look approachable? Sell the cost-per-service value. To help churches invest wisely in their Audio, Video and Lighting (AVL) technologies, start with defining value before price is discussed. The price should be what something is after the church buyers have determined the value they can expect to meet […]

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Cost Savings vs. Stewardship: Tech Buying in Churches

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There is a saying that churches buy a sound system three times. The first is the one the building “comes with” that was most likely designed by the general contractor or a local music store. A well-meaning but ill-experienced volunteer who adds some new equipment typically installs the second system. The third system is usually […]

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Reversing Product Commoditization

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Box sales. Internet commodities. Bottom-dollar buys. Is it too late for the audio, video and lighting market for reversing product commoditization in the house of worship vertical segment? Encourage Systems Integration In the online ‘box-sales’ world of product commoditization, the Internet sale is rumored to have removed service from the purchasing equation. Perhaps for truly […]

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Better Products vs. Better Product Positioning

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What’s more important: building a better mousetrap or simply solving the problem of mice in the house? Your answer depends on your perspective. The people living in the house simply want to not have mice in their home. The people selling the mousetrap want you to buy their newer, better mousetrap. So, who’s correct? If […]

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