Trust or Price?

Last week I got an email from one of my biggest dealers that was so out of the ordinary that I had to read it three times. Even then, I had to call my contact there to verbally confirm what I was reading. It was just … wild. No matter how old I feel some […]

Trust or Price?

How to Build Trust and Value (and How NOT To)

In 1966, architect Cedric Price famously said, “Technology is the answer, but what was the question?” Could we be living in a time where this statement was ever more true than today? Take a stroll through LinkedIn and you will see a plethora of technology posts, all proclaiming that the solution to your problems is […]

How to Build Trust and Value (and How NOT To)