The Threat of Substitution Is Always Around the Corner

So I had a particularly notable and unsatisfying customer service experience this year. I say “this year” because it’s been slowly unfolding like a slow-motion train wreck throughout almost all of 2020. Bear with me here, because it’s kind of a convoluted tale. There’s a brand of outdoor apparel that I’ve been loyal to for […]

The Threat of Substitution Is Always Around the Corner