Audio-Technica launched a Q-SYS-certified plug-in for its Engineered Sound Wireless (ES Wireless) system using The Farm’s FarmAssist. Engineered Sound Wireless is optimized for “voice applications in meeting rooms, presentation halls, classrooms and other installed audio-conferencing environments.” The system utilizes DECT technology to provide “high channel counts with high-quality audio in a scalable manner.” The integration […]
Midwich Group announced the acquisition of The Farm, a West Coast manufacturers’ representative and technical services provider. Based in Silicon Valley, The Farm will join Starin Marketing. Editorial Note: This is a good move by Midwich. Kudos to them. But, what is not a good move is the continued confusion and lack of value-based branding […]
The Farm has brought in two AV programmers and field engineers. Romeo Garcia and Dustin Gay are two of the latest additions to the FarmAssist technical services division straight out of school. Both Gay and Garcia have a background in audio engineering, and while Gay has a bachelor’s in computer science, Garcia is currently finishing […]
ROSEVILLE, Calif., Nov. 1, 2023 – The Farm, an industry-leading audiovisual professional services organization, introduces a new comprehensive program for Q-SYS plugin development. Whether you’re a manufacturer who wants to play in the rapidly growing Q‑SYS ecosystem or an integrator developing a solution within it, we’ll get you all the way there – with incredible […]
FSR, a leading audiovisual solutions provider, is thrilled to announce its strategic partnership with The Farm, a distinguished AV representation firm that specializes in providing end-to-end services. Effective immediately, The Farm will serve as FSR’s trusted representative across Alaska, Oregon, Washington, and select regions of Montana and Idaho. The Farm, known for its team of […]
The Farm announced it has been SAVe Certified, a certification process developed to educate and engage AV industry professionals on the significance of sustainability and to guide in implementing sustainable practices in their businesses. “The Farm team gathered at The Farmhouse Showroom in Newark, California, to get educated on Sustainability in AV,” said marketing director […]
The Farm added Steve Kawasaki to the company’s leadership team. In this role, Kawasaki becomes part of the group of industry leaders responsible for fueling the company’s growth. “Steve and I have been associates as well as friends for many years,” says CEO and founder of The Farm, John Hood. “Our company has finally reached a […]
The Farm unveils PriceDonkey, a price list management software tool that provides a solution to efficiently organize, structure and handle complicated, customized and disparate file formats. As prices increase more frequently, the task of managing price lists from numerous suppliers becomes increasingly difficult, expensive and prone to inaccuracies. With PriceDonkey, users can “effortlessly import price […]
Effective April 1st, the Farm began representation of Mersive Technologies in Alaska, Arizona, California, Colorado, Hawaii, Nevada, New Mexico, Oregon, Utah, Washington, western Idaho, and western Montana. Mersive is a leading provider of wireless media streaming and collaboration software for corporate, education, and government markets. Mersive Solstice Software allows any number of users to simultaneously […]
