Customer-Facing Technologies: Enabling a New Generation of Pinpoint Marketing

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The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. Consumers are more versatile than ever, better informed and often acting less than loyal to brands. They want to buy at the best price and expect excellent service from retailers. Traditional mass marketing is losing impact in […]

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