AV companies have instant information about their product sales right at their fingertips. However, those same AV vendors have little to no visibility into the effect of marketing on tracking the reach, engagement or conversions on those same product purchases. The result is ironic for the AV industry: marketing technology obsolescence due to artificial intelligence […]

The house of worship market is like any concert venue when it comes to the impact of real-time mistakes in front of a live audience. Years ago, I had a humiliating experience that shaped how I taught church tech teams and later designed audio, video, and lighting (AVL) systems. This true story illustrates how a […]

Today, some well-known (and even some lesser known) systems integrators have made their mark in marketing and social media, however many are still looking for the proper strategies as well as the more enhanced ways to build the industry profile – especially to gain new customers. It seems that for any company to compete and advance […]

Back in 2002, I wrote a widely-publicized article about all churches needing to make the move to 16:9 aspect ratio widescreen. Nearly 15 years later, it turns out I was right — well, almost right. I saw dimly into the future of church video technology and was ahead of the curve in predicting the future of […]

Stats vary, but the trend shows that portable churches make up over 20 percent of all new churches in the United States. A ‘portable church’ is a local congregation without a permanent facility, and often meet with the help of volunteers for setup and tear-down in venues such as schools, movie theaters and community centers. […]

Half of one billion dollars in audio, video and lighting technology sales over the next 12 months. And that’s just from one segment of the house of worship market, representing only about 2 percent of all churches here in the United States. It’s likely your business hasn’t seen the majority of your sales come from […]