While I’m currently in the process of writing a blog article on the opening keynote at InfoComm 2015, I decided to also finish working on a blog I had begun prior to the show. It involves the subject matter of a highly popular recently released sci-fi film, and a New York Times article written by the the moderator […]

By Bill Bishop Chief Architect, BrickMeetsClicks.com Stuart Armstrong was pushing the boundaries of using POS data at IRI to understand shopping behavior when I first met him. Today he’s pushing the boundaries of using digital screens to communicate with shoppers inside stores at ComQi.* In between, he developed multi-channel marketing strategies for the consumer goods […]

By Stuart Armstrong For as long as I can remember, the Holy Grail in retail has been to increase purchase conversion rates by gaining a better understanding of the way shoppers actually shop a store. What is the path of their shopping journey? Where do they dwell in the store? What merchandising techniques are most successful […]