It’s hard to believe, but the final day of LAVNCH WEEK 11 has come and gone — and it wrapped up with a bang. From emerging digital signage strategies and collaborative meeting space design to AI ethics and long-term AV trends, Day Three was jam-packed with insights you don’t want to miss. If you haven’t […]
Sony Electronics Inc. has released version 2.5.0 of its software development kit (SDK) for the company’s glasses-free 3D Spatial Reality Displays — the 15.6-inch ELF-SR1 and the 27-inch ELF-SR2. The update, part of Sony’s XYN (/zin/) brand, enhances compatibility with key design, game engine, and visualization platforms while improving performance and usability. The new SDK […]
At NAB Show 2025, Sony will highlight a range of new products and updates across live production, virtual production, imaging and cloud-based workflows. The company’s booth will focus on tools that support broadcast, cinema, sports, and remote production environments. Key product debuts include the HDC-F5500V, a Super 35mm 4K live production camera featuring a global […]
I recently had the chance to attend the Sony AV Tech Expo in San Diego, hosted at its headquarters (which is stunning, by the way). The two-day event brought together industry pros, creators and tech leaders, and gave them hands-on experience with Sony’s latest tech: professional displays, spatial reality, device management, remote control and more. […]
Zynchro System is integrating Sony’s AITRIOS technology suite into its digital signage solutions. The company aims to deliver a data-driven digital signage service that automatically responds to audience analytics. According to Zynchro, the integration will allow its customers to access key audience metrics such as audience attributes, gaze measurement, screen proximity, and the number of […]
Sony has launched its first camera tracking system, OCELLUS (ASR-CT1), designed to simplify augmented reality (AR) and virtual production applications in broadcast and cinema. Offering marker-free camera tracking, OCELLUS uses multiple sensors to provide precise camera position and orientation data in real time. The system is camera-agnostic, allowing it to be used with both cinema […]
Sony has announced that the mocopi Pro Kit, a full-body motion capture system, is now available, with shipping starting April 3. The kit is designed for professionals in gaming, animation, virtual reality (VR) and livestreaming, providing a solution for motion tracking and content creation. Alongside the mocopi Pro Kit, Sony is launching XYN Motion Studio, […]
Sony Electronics is changing immersive 3D experiences by integrating its glasses-free 3D Displays, the ELF-SR2 (27-inch) and ELF-SR1 (15.6-inch) Spatial Reality Displays, with Autodesk VRED. Autodesk VRED 3D visualization software empowers designers and engineers to create product presentations, conduct design reviews, and develop virtual prototypes using interactive Graphics Processing Unit (GPU) ray tracing and both […]
Sony announced a cloud-based provisioning, control & monitoring service, Remote Device Manager (RDM). Deployed on site via Zero-Touch Provisioning, RDM will deliver new features for control and monitoring of its BRAVIA displays, including the ability to remotely update software, monitor the status of multiple displays, detect abnormal states and capture screenshots. RDM will undergo continuous […]
Sony has returned to ISE, the world’s leading AV industry event, to present its latest portfolio of products and solutions that cater to the retail, corporate, education, content and virtual production sectors. Designed to support customers in creating connected experiences, Sony’s booth will showcase its latest offerings – including the new Remote Device Manager for […]
Sony announced a 32” 4K resolution Mini-LED-lit monitor, the LMD-32M1MD, designed for medical applications including Local Dimming Technology (Backlight Master Drive) since it incorporates backlighting via mini-LEDs, increasing the contrast ration to up to 1,000,000:1. By independently controlling the LED backlighting sources in light and dark zones of the image, the LMD-32M1MD achieves significantly improved […]
Sony’s AV Alliance and Technology Partner Network continues to expand with the addition of 23 new members and industry leaders. Sony’s AV Alliance Partner Network leverages the SoC (System on a Chip) integrated in its BRAVIA Professional Displays. Since 2022, Sony has forged strong alliances with leading organisations across Content Management, Remote Management and Unified […]
Three-time football champions, the Kansas City Chiefs, refreshed their venue’s presentation technology at the start of the 2023 season, purchasing more than 600 of Sony’s professional BRAVIA BZ35J and BZ40H displays, and expanding their partnership with the company. With options ranging in size from 43-inches to 75-inches, the Chiefs are now able to take advantage of the power of […]
Germany’s first Sony Crystal LED VERONA video wall for virtual production has been installed in Munich. The CreatiF Centre, a unique innovation laboratory for the development and testing of new technologies in film and television production at the University of Television and Film Munich (HFF), has integrated the Sony VERONA LED screen within one of […]
Sony will once again return to ISE in 2025. With solutions on show for the retail, corporate, education, content and virtual production sectors, Sony will be demonstrating how its smart AV tech and integrations are changing the way we collaborate in addition to its growing ecosystem of partnerships. ESG is at the heart of Sony, […]
Weybridge, November 12th, 2024 – Sony is pleased to announce the launch of the professional handheld digital wireless microphone DWM-30 for spring 2025. This product will be added to Sony’s long established high-quality DWX Digital Wireless microphone series lineup, as a digital wireless microphone transmitter. The DWM-30 succeeds the DWM-02N, widely used in professional audio environments such as broadcasting […]
“We all appreciated how willing Sony’s BRAVIA Professional Display group was to work with us.They’ve shown us new ways of using the displays that are even more beneficial than we first thought.”Don MerrittDirector, Office of Instructional Resources, University of Central Florida Leading the way in experiential learning A leader in design & technology, […]
The International African American Museum (IAAM), which recently opened its doors, honors the difficult and often untold stories of the African American journey. It is located in Charleston, South Carolina, on Gadsden’s Wharf, one of America’s most sacred international slave trading ports. The museum uses technology, including Sony’s, to combine storytelling and history while providing […]
Sony Electronics announced NDI capability will now be offered as a standard, free feature for select compatible remote camera systems. This update will be available both for newly sold (as complimentary NDI license) and existing applicable products (through a firmware upgrade). Eligible Models: Pan-Tilt-Zoom (PTZ) Auto Framing Camera BRC-AM7 Cinema Line Camera ILME-FR7, ILME-FR7K PTZ […]
A sportswear producer showcases the latest footwear designs with Sony ELF-SR2 Spatial Reality Displays, reducing consumption of physical materials and reducing waste. A sustainable approach to innovation Global sports brand ASICS was founded in 1949 with the objective of nurturing youth and the development of society through sports. Today, our founding philosophy of ANIMA SANA […]
With new company spaces opening and the need for new technology, ReliaQuest decided on Sony’s pro BRAVIA displays — a decision that would end up providing an easy, reliable and beneficial solution for their teammates and customers. ReliaQuest is a global cybersecurity company that makes security possible through its GreyMatter security operations platform, with locations […]
PARAMUS, NJ — Oct. 30, 2024 — Sony Electronics has released the software development kit (SDK) version 2.4.0 for its Spatial Reality Displays (SRD), delivering powerful new tools and features designed to elevate the 3D-content creation and display experience. With the addition of multi-display support, viewer log functionality, and extended development platform compatibility, this update […]
Sony Electronics has released the software development kit (SDK) version 2.4.0 for its Spatial Reality Displays (SRD), adding new tools and features. With the addition of multi-display support, viewer log functionality and extended development platform compatibility, this update “allows content creators to produce even more immersive content,” according to the company. SDK version 2.4.0 introduces […]
Sony will be exhibiting alongside Gremsy and other partners at INTERGEO, showcasing 360 solutions for drone operators Weybridge, UK, September 19th, 2024 – Sony is delighted to be returning for the second consecutive year to INTERGEO, Stuttgart, 24-26th September, one of the leading platforms for the geospatial industry. Sony and Gremsy, a leader in gimbal technology, […]
Weybridge, September 6th 2024 – Sony will offer the latest version of its virtual production software, Virtual Production Tool Set from winter 2024. The Virtual Production Tool Set is a combination of software that contribute to improving the quality and creativity of virtual production, furthering creators’ possibilities: it includes the Camera and Display Plugin for […]
The purpose-built first-of-its-kind space habitat, FLEXHab, will help train astronauts and academics on earth ahead of critical missions into outer space Weybridge, UK, 30 September 2024: Sony Professional Displays & Solutions announced today that its BRAVIA professional displays form a vital part of space architect specialists, SAGA’s habitat that will provide vital training and information […]
Sony’s State of Retail Technology Report 2024 reveals great opportunities for in-store retailers but a chasm between their priorities and consumer expectations as the sector restores the balance alongside online sales Weybridge, UK, 1 October 2024: New research from Sony Professional Displays and Solutions dives into the priorities and preferences of both retailers and consumers […]
Sony and Van Domburg Partners announce strategic partnership Major players join forces for wide availability of high-quality audio-visual equipment. Ridderkerk, October 1st, 2024 – Sony today announces a strategic partnership with Van Domburg Partners, a specialist audio-visual (AV) distributor in the Benelux, part of the Midwich Group, distributor to the trade market with operations worldwide. […]
Sony announced two new native 4K laser home cinema projectors, powered by BRAVIA XR Processor for Projector. The new projectors are the first models that make up part of Sony’s comprehensive BRAVIA home cinema line-up, made available alongside the BRAVIA 9, 8 and 7 series TVs and BRAVIA The two new native 4K HDR laser […]
Sony launched the HDC-P50A, a compact and lightweight multi-purpose camera with a 2/3-inch 3-chip 4K image sensor that features global shutter function. With it, comes optional licenses. This camera inherits the features and performance of the HDC-P50. In addition to SDI outputs from the camera body, it also supports IP transmission[2] using SMPTE ST 2110. […]
Sony is adding two 16.5-inch 4K TRIMASTER HX professional shading monitors to its portfolio, the BVM-HX1710 and BVM-HX1710N, for live production and critical image viewing and evaluation applications. The BVM-HX1710N includes SMPTE 2110 IP support, which adds Networked Live compatibility to complement Sony’s ecosystem. Both models provide SDI and HDMI interfaces. The new offerings employ […]
Sony Electronics’ Professional Display Solutions will once again be hitting the road and showcasing pro AV solutions in six major cities across the United States from September 2024 through February 2025. During Sony’s AV Tech Expo, attendees can experience industry-leading products and technologies including professional displays, videowalls, pan-tilt-zoom (PTZ) cameras, and glasses-free 3D display, learn […]
