Merchandising for the Connected Consumer

March 12, 2015

Ron Bowers SVP, Business Development Frank Mayer & Associates Who is the connected consumer? With a constant connection to the web and social media via a smart mobile device, the connected consumer is an informed shopper actively seeking the best value for a desired good. With their own personal audience via the web and social […]

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Six Degrees of Interactive Engagement

October 3, 2013

By Ron Bowers SVP, Business Development, Frank Mayer & Associates Six degrees of separation is the theory that any two individuals could be connected through a chain of acquaintances that has no more than five intermediaries. It is popularly used to espouse the concept that we occupy a small world. We borrowed that concept for […]

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Highlights from CETW 2012: Omni-Channel Convergence

November 26, 2012

The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to By Ron Bowers Despite superstorm Sandy’s best efforts to make it a wash-out, attendees of Customer Engagement Technology World carried on with a show-must-go-on attitude appropriate for New York on Nov. 7th and 8th. CETW is a bi-annual industry […]

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