Ron Bowers SVP, Business Development Frank Mayer & Associates Who is the connected consumer? With a constant connection to the web and social media via a smart mobile device, the connected consumer is an informed shopper actively seeking the best value for a desired good. With their own personal audience via the web and social […]

By Ron Bowers SVP, Business Development, Frank Mayer & Associates Six degrees of separation is the theory that any two individuals could be connected through a chain of acquaintances that has no more than five intermediaries. It is popularly used to espouse the concept that we occupy a small world. We borrowed that concept for […]

The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. By Ron Bowers Despite superstorm Sandy’s best efforts to make it a wash-out, attendees of Customer Engagement Technology World carried on with a show-must-go-on attitude appropriate for New York on Nov. 7th and 8th. CETW is a bi-annual industry […]