In seven years of sharing practical insights on how to sell audiovisual (AV) to churches, we’ve posted over 70 articles focusing specifically on the opportunities and challenges of selling to buyers and influencers in the house of worship market. During that same time, the church AV market has gone from hundreds of millions of dollars […]

If you are paying attention to the higher education world, you have noticed a pattern over the past few years. Since 2016, over 70 colleges have either merged or closed (the majority of them closing). While most would not call it a crisis quite yet, everyone in higher ed is paying attention and working to […]

Manufacturers want to help systems integrators sell their products so they provide funds to help co-promote the equipment with the vendor. It’s been this way for as long as I can remember, whether it is called “co-op funds” or “market development funds” (MDF) or “channel funding,” the idea is to influence the sale towards the […]