Retail Digital Signage Failure: Three Reasons Why It Was Visual Harassment

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By Judy Hoffman A major supermarket deployed a 100-screen digital signage ad network in 2004 as a trial run for a planned 300-store install. The goal was, like all major instoreTV, to attract advertisers and run promotions within the shopping environment and to increase sales. But the project died off with little interest from both […]

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