HoW to: Improve Consistently

The house of worship (HoW) market has a unique consistency: Sunday comes every seven days for church services. This regularity is both a boon and a challenge for the women and men providing ProAV production to congregants conditioned to the high production values of stage and screen outside of their churches. It is because of […]

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ProAV: Business Agility as a Competitive Advantage

Change isn’t new to the ProAV industry, but the rate of change may be the downfall for even the largest firms. After all, the innovations, inventions and the integration with AV over IT have made for a robust industry with $186 billion in revenue for 2018 and projections calling for $229 billion by 2023 (source: […]

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Church AV Trends: Unusual Aspect Ratio Video Walls

As multi-site churches expand their reach with additional locations into retail areas and school buildings to accommodate a larger attendance at these remote ‘satellite’ campuses, the needs for AVL shift away from so-called ‘big box’ venues with high ceilings and ample room to venues with lower ceilings and limited sightlines. The opportunity for audiovisual (AV) […]

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Church Online: Pro AV for Streaming Church Services

The dramatic growth of churches using online streaming and on-demand options to extend the reach of their audience offers a steady stream of upgrades and innovations for Pro AV technology solutions. With the increase in both accessibility and adoption of high-speed broadband internet access worldwide has come a massive increase in users taking advantage of […]

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Churches Need Long-Term Media Storage Solutions

As local churches have embraced the capturing, producing, editing and publishing of video content for sermons, event promotions, service streaming, digital signage and social media, many are just now counting the costs and cons of storing massive amounts of video and media data for long-term archival, which leaves the future accessibility of this data in […]

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Training and Retaining Your Best AV Salespeople

Focusing on effective sales growth can be either proactive or reactive. A proactive personal development plan (PDP) helps your salespeople self-assess their current capabilities and articulate a proposed set of growth areas for themselves. A reactive personal improvement plan (PIP), on the other hand, is not initiated by the salesperson but by their manager as […]

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The Irony of Technology Obsolescence for AV Vendors

AV companies have instant information about their product sales right at their fingertips. However, those same AV vendors have little to no visibility into the effect of marketing on tracking the reach, engagement or conversions on those same product purchases. The result is ironic for the AV industry: marketing technology obsolescence due to artificial intelligence […]

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The Future of AV: Educate. Engage. Encourage.

When does selling audiovisual technology shift away from the outdated features and benefits sales model and transform into something entirely different? Something so radically divergent that it actually makes sense to an AV industry in transition? 2018’s technology stack is here with the answer: when vendors leverage the social, marketing and sales technologies to go […]

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How AV Vendors Can Empower Church Volunteer Teams

When selling to churches long enough, a pattern becomes patently obvious: Some church volunteer teams are better than others, regardless of size or budget. Why is it that some church volunteer teams ‘just get it’ and/or are more effective than others? If you’ve sold to, trained or been involved with church AV volunteerism, chances are you’ve […]

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Ask Powerful Questions to Increase Sales to Churches

Audiovisual (AV) vendors often see themselves as the expert and church buyers as wanting their expertise. This leads to the slippery slope of blurred differentiators, which reduces the vendor’s position as a solution provider down to a commodity sales provider amidst the mass of competing vendors. Instead, AV vendors who will be most successful in […]

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Create Agreement When Selling to Churches

When an audiovisual (AV) solution aligns perfectly with the needs of a potential client, the opportunity just about sells itself. In the house of worship market, local churches across the gamut of denominations have similar challenges and opportunities when it comes to AV technology. This should make selling a simple process for manufacturers and systems […]

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The Failure of AV Marketing

The AV industry sucks at marketing. Everyone knows it because marketing across the audiovisual space is generally equally crappy. It’s boring, over-hyped, and under-designed. Pablum. Noise. Filler. “But we need A4, full-color printed spec sheets handed to us at trade shows,” said no buyer in the 21st century. “The ad of a smiling, stock photo model […]

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Solve the Pain, Then Introduce Strategy

‘Solve their technology pain, then introduce them to a technology strategy.’ That should be the mantra for consultants, systems integrators, and manufacturers selling to the church market. The House of Worship (HOW) market is not without strategy. In fact, they’re some of the most focused organizations around when it comes to their strategic purpose. However, they […]

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Brand Management: Reliability, Value and Support

Your brand is not what you say it is. Your brand is what others say about you. For the audiovisual industry, identifying what others say about your organization is easier to know now than it has ever been thanks in large part to social media and online comment streams. In each vertical market, there exist groups […]

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Read This First: How to Get the Most from the rAVe Integrate 2017 MicroSite

The 2017 version of Integrate has come to a close, but our coverage here will live forever — on our Integrate 2017 MicroSite!We have so much coverage — and there’s so much information on this Integrate MicroSite that it can be overwhelming. So, please take moment to read this so we can familiarize you with what’s here on […]

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It’s 2017 and Video Content Is Missing

Video sharing and advertising are ironically lacking from the audio, video and lighting (AVL) industry while the growth of this format and medium continues to become the defacto standard for consumption. The stats are in and they’re staggering. Sometimes the writing is on the wall so clearly that you have to look at another wall […]

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Top House of Worship Ads of 2016

In the third year of this round up of my pick for the Top House of Worship Ads, 2016’s contenders were few and set far apart from the white noise of bland and ineffective advertising that continues to saturate the church technology vertical market. If anything, it seemed to me that there might have been […]

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Genelec Intros New G Three

Genelec’s new G Three Active Loudspeaker, part of the new Genelec G Series of Active Loudspeakers, debuted at CEDIA this week. It’s a speaker with a 5″ woofer and 3/4″ tweeter, joining three other models in the series: G One (Woofer 3″ + Tweeter 3/4″), G Two (Woofer 4″ + Tweeter 3/4″) and G Four […]

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Stealth Acoustics Allows for Custom Finishes of StingRay Flat Speaker Line

Stealth StingRay speakers are available in five standard finishes including black, white, sandstone, graystone and greenstone. These standard finishes, along with the new aluminum look of Element line will fill most project needs right out of the box, but Stealth is now adding “custom” to their color options. You can customize any StingRay speaker or […]

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Women in CE Dominates CEDIA

The Women in CE Breakfast is this Saturday, Sept. 28th, at the Four Seasons Ballroom and there are only a few tickets left, with online sales now closed. More than 300 tickets have been sold so far and nearly 20% of them are to men. The guest speaker will be Nicole Mangina. Nicole is the […]

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