ProAV: Business Agility as a Competitive Advantage

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Change isn’t new to the ProAV industry, but the rate of change may be the downfall for even the largest firms. After all, the innovations, inventions and the integration with AV over IT have made for a robust industry with $186 billion in revenue for 2018 and projections calling for $229 billion by 2023 (source: […]

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Church AV Trends: Unusual Aspect Ratio Video Walls

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As multi-site churches expand their reach with additional locations into retail areas and school buildings to accommodate a larger attendance at these remote ‘satellite’ campuses, the needs for AVL shift away from so-called ‘big box’ venues with high ceilings and ample room to venues with lower ceilings and limited sightlines. The opportunity for audiovisual (AV) […]

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Church Online: Pro AV for Streaming Church Services

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The dramatic growth of churches using online streaming and on-demand options to extend the reach of their audience offers a steady stream of upgrades and innovations for Pro AV technology solutions. With the increase in both accessibility and adoption of high-speed broadband internet access worldwide has come a massive increase in users taking advantage of […]

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Churches Need Long-Term Media Storage Solutions

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As local churches have embraced the capturing, producing, editing and publishing of video content for sermons, event promotions, service streaming, digital signage and social media, many are just now counting the costs and cons of storing massive amounts of video and media data for long-term archival, which leaves the future accessibility of this data in […]

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Training and Retaining Your Best AV Salespeople

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Focusing on effective sales growth can be either proactive or reactive. A proactive personal development plan (PDP) helps your salespeople self-assess their current capabilities and articulate a proposed set of growth areas for themselves. A reactive personal improvement plan (PIP), on the other hand, is not initiated by the salesperson but by their manager as […]

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The Irony of Technology Obsolescence for AV Vendors

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AV companies have instant information about their product sales right at their fingertips. However, those same AV vendors have little to no visibility into the effect of marketing on tracking the reach, engagement or conversions on those same product purchases. The result is ironic for the AV industry: marketing technology obsolescence due to artificial intelligence […]

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The Future of AV: Educate. Engage. Encourage.

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When does selling audiovisual technology shift away from the outdated features and benefits sales model and transform into something entirely different? Something so radically divergent that it actually makes sense to an AV industry in transition? 2018’s technology stack is here with the answer: when vendors leverage the social, marketing and sales technologies to go […]

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How AV Vendors Can Empower Church Volunteer Teams

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When selling to churches long enough, a pattern becomes patently obvious: Some church volunteer teams are better than others, regardless of size or budget. Why is it that some church volunteer teams ‘just get it’ and/or are more effective than others? If you’ve sold to, trained or been involved with church AV volunteerism, chances are you’ve […]

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Ask Powerful Questions to Increase Sales to Churches

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Audiovisual (AV) vendors often see themselves as the expert and church buyers as wanting their expertise. This leads to the slippery slope of blurred differentiators, which reduces the vendor’s position as a solution provider down to a commodity sales provider amidst the mass of competing vendors. Instead, AV vendors who will be most successful in […]

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Create Agreement When Selling to Churches

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When an audiovisual (AV) solution aligns perfectly with the needs of a potential client, the opportunity just about sells itself. In the house of worship market, local churches across the gamut of denominations have similar challenges and opportunities when it comes to AV technology. This should make selling a simple process for manufacturers and systems […]

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The Failure of AV Marketing

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The AV industry sucks at marketing. Everyone knows it because marketing across the audiovisual space is generally equally crappy. It’s boring, over-hyped, and under-designed. Pablum. Noise. Filler. “But we need A4, full-color printed spec sheets handed to us at trade shows,” said no buyer in the 21st century. “The ad of a smiling, stock photo model […]

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Solve the Pain, Then Introduce Strategy

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‘Solve their technology pain, then introduce them to a technology strategy.’ That should be the mantra for consultants, systems integrators, and manufacturers selling to the church market. The House of Worship (HOW) market is not without strategy. In fact, they’re some of the most focused organizations around when it comes to their strategic purpose. However, they […]

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Read This First: How to Get the Most from the rAVe Integrate 2017 MicroSite

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The 2017 version of Integrate has come to a close, but our coverage here will live forever — on our Integrate 2017 MicroSite!We have so much coverage — and there’s so much information on this Integrate MicroSite that it can be overwhelming. So, please take moment to read this so we can familiarize you with what’s here on […]

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Stealth Acoustics Allows for Custom Finishes of StingRay Flat Speaker Line

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Stealth StingRay speakers are available in five standard finishes including black, white, sandstone, graystone and greenstone. These standard finishes, along with the new aluminum look of Element line will fill most project needs right out of the box, but Stealth is now adding “custom” to their color options. You can customize any StingRay speaker or […]

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