Church Online: Pro AV for Streaming Church Services

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The dramatic growth of churches using online streaming and on-demand options to extend the reach of their audience offers a steady stream of upgrades and innovations for Pro AV technology solutions. With the increase in both accessibility and adoption of high-speed broadband internet access worldwide has come a massive increase in users taking advantage of […]

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Training and Retaining Your Best AV Salespeople

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Focusing on effective sales growth can be either proactive or reactive. A proactive personal development plan (PDP) helps your salespeople self-assess their current capabilities and articulate a proposed set of growth areas for themselves. A reactive personal improvement plan (PIP), on the other hand, is not initiated by the salesperson but by their manager as […]

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The Irony of Technology Obsolescence for AV Vendors

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AV companies have instant information about their product sales right at their fingertips. However, those same AV vendors have little to no visibility into the effect of marketing on tracking the reach, engagement or conversions on those same product purchases. The result is ironic for the AV industry: marketing technology obsolescence due to artificial intelligence […]

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The Future of AV: Educate. Engage. Encourage.

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When does selling audiovisual technology shift away from the outdated features and benefits sales model and transform into something entirely different? Something so radically divergent that it actually makes sense to an AV industry in transition? 2018’s technology stack is here with the answer: when vendors leverage the social, marketing and sales technologies to go […]

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Ask Powerful Questions to Increase Sales to Churches

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Audiovisual (AV) vendors often see themselves as the expert and church buyers as wanting their expertise. This leads to the slippery slope of blurred differentiators, which reduces the vendor’s position as a solution provider down to a commodity sales provider amidst the mass of competing vendors. Instead, AV vendors who will be most successful in […]

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Solve the Pain, Then Introduce Strategy

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‘Solve their technology pain, then introduce them to a technology strategy.’ That should be the mantra for consultants, systems integrators, and manufacturers selling to the church market. The House of Worship (HOW) market is not without strategy. In fact, they’re some of the most focused organizations around when it comes to their strategic purpose. However, they […]

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Read This First: How to Get the Most from the rAVe Integrate 2017 MicroSite

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The 2017 version of Integrate has come to a close, but our coverage here will live forever — on our Integrate 2017 MicroSite!We have so much coverage — and there’s so much information on this Integrate MicroSite that it can be overwhelming. So, please take moment to read this so we can familiarize you with what’s here on […]

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Stealth Acoustics Allows for Custom Finishes of StingRay Flat Speaker Line

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Stealth StingRay speakers are available in five standard finishes including black, white, sandstone, graystone and greenstone. These standard finishes, along with the new aluminum look of Element line will fill most project needs right out of the box, but Stealth is now adding “custom” to their color options. You can customize any StingRay speaker or […]

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