Last month, we talked about the changes in trade shows that have come in the digital age, most notably the way we register people for shows now, and the way we tracked their information within the show and afterward. For many years, this has been based around a magstripe card which you allowed employees to […]

Last week, I returned from InfoComm. It was the usual manic event, with the usual results. 39,000 people crowded the aisles to see products and services from over 400 suppliers. Many, many of us took the opportunity to rub elbows with our peers from around the world, increasing the sale of beer and soft drinks […]

Marketing Charts has some useful insights up from a recent survey looking into how consumers actually perceive and use buzz-heavy QR code technology. As it turns out, only one in five people knew what they were and of those who did and have actually whipped out their smartphone and scanned, nearly three in five did […]