Aesthetics, Part the First — Minimalism and the Tyranny of the Black Rectangle

The past centuries have spanned many technological eras, each with a dominant aesthetic as well as dominant technologies. The Victorian era was the age of steam, of the first attempts to harness electricity. It was also an era of brass, polished wood, colored glass. It was an era in which a technical marvel was also […]

Aesthetics, Part the First — Minimalism and the Tyranny of the Black Rectangle

Designing With Your Customers: Building Innovative Products That People Actually Want

I know it’s been a while since my last post but I just got back from an Alpine climbing expedition in the Canadian Rockies. I would like to cover something I had plenty of time to think about while stuck in a tent on a glacier waiting for the weather to clear. It’s a topic […]

Designing With Your Customers: Building Innovative Products That People Actually Want

The Devil Is In The Details: Product Design Matters!

Everybody knows that there need to be differences between the products that AV pros specify into projects and the products retailers stock on their shelves. Obviously AV pros want to avoid products in their bill of materials that can be showroomed by customers who double check stuff on Amazon.com (in fact, you don’t want customers […]

The Devil Is In The Details: Product Design Matters!