Any of you following my Press Release Challenge may wonder what lessons we can learn from the rewrites I attempted over the past couple weeks. One thing I learned was that writing press releases isn’t easy. However there are some very common themes into how to make your message more effective when putting one out. […]

Alright, it’s the last week of the AVPhenom Press Release Challenge, and as such, I wanted to make it hard on myself I guess.  I didn’t get any nominations this week, so I had to dig into the nominations of the past couple weeks.  I wanted to rewrite one fellow BlogSquad writer Lee Distad sent […]

OK, so I received only a few nominations last week for my Press Release Re-Write Challenge.  There were some great submissions and I reserve the right to keep them in the mix for the next 2 weeks as well.  This week however, based on InfoComm being last month, and a recent BlogSquad post by Jeremy […]

Ready for some summer fun???  If you have read some of my past blogs like Promises, Promises or Press Relief Hyperbole, you may know how I feel about some of the press releases we see in the AV Industry. I’m not sure why there is sometimes such a large disconnect between what manufacturers promote and […]