Don’t Bring Me Gadgets… Bring Me Data!

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By and large, our industry has four players… we have manufacturers, we have dealers/integrators and consultants (let’s be honest though, they are really two sides of a coin) and then we have the end user.Twenty years ago, a user would come to a consultant or a dealer and say… “I need a room built out!” […]

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The Real Metrics for AV Social Media Success

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There’s no doubt that social media is a part of your marketing strategy, but are you measuring more than the so-called ‘vanity metrics’ of likes and impressions? To make your brand’s social media truly successful, your brand’s social accounts must have some personality and they must ‘listen’ even more than they ‘talk.’ When your brand […]

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Measure Your Success

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In my recent rAVe DS column, I wrote about the value of developing a strategy for digital signage and from that strategy developing metrics to measure whether you have achieved your goals. As we prepare for another academic year to begin, I am thinking about how we measure the success of technologies in our classrooms […]

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