Gary caught up with Almo’s VP of marketing, Melody Craigmyle, today to talk E4v — the E4 Evolution show, a virtual version of the E4 Experience. If you attended either of the 2020 E4vs, you know that it wasn’t like any other virtual event as it exclusively used the LAVNCH VTS platform. Now with the 2021 event, Almo […]
Earlier this month at the AVIXA 2019 InfoComm Show, Almo Professional A/V celebrated its decade-long milestone of providing value-added distribution services to the AV industry with an in-booth celebration, an epic anniversary cake featuring life-like AV equipment, and a donation check for the AVIXA Michael Vergauwen Scholarship program. During InfoComm, Almo Professional A/V was named […]
A few months ago, I invited by one of my dear friends to go see the Broadway hit “The Curious Incident of the Dog in the Night-Time” in Philadelphia. The show tells the story of 15 year old Christopher Boone, who has an extraordinary brain and is exceptional at math while ill-equipped to interpret everyday […]
Both Executive VP,Sam Taylor and VP of Marketing Melody Craigmyle joined me this morning for a candid talk about the ProAV market. There’s no doubt that the projector market’s been hit with declining sales (and margins) in the meeting room sized spaces – thanks to flat-panels- but both are bullish on all the new technologies […]
By Melody Craigmyle Vice President of Marketing, Almo Pro A/V Before I started in the A/V industry, I was vice president of marketing for the largest AutoCAD reseller and integrator in the country. Our world was architects, engineers of all disciplines, interior designers and facilities managers. I remember the first time I heard the phrase […]
The 5th Annual Almo ProAV E4 AV Tour starts off in Dallas, Texas this year on Tuesday, March 11th with an all-new theme, 10 new seminars and over 30 exhibitors who will all be focused on showing “Smarter” AV system products and technologies. If you’ve never been to an E4 event, then you’ve missed THE […]
I was at Almo Pro A/V last week for a meeting and happen upon the company’s plans for InfoComm and was wow’d by its approach to the booth this year. For lack of a better way of describing it, Almo is basically creating a museum-like environment and hoping to spark creative design ideas by showing […]
Episode 6: Recorded on September 5th, 2012 We are here for a special WAVEcast with Melody Craigmyle, Vice President of Marketing for Almo Pro A/V. We’ll discuss what you can gain from regional trade and networking events for an education and new product demonstration, as well as, meeting colleagues. rAVe founder Gary Kayye will open our show this week with his keynote at 9:00 a.m. […]
By Melody Craigmyle Your year probably started with a “reduced” marketing budget and that has now moved into the “drastically cut” category. Unfortunately as the year has passed, many businesses are being asked to work miracles with “no budget” marketing. As a marketer, I’m intimately familiar with the challenges you are facing. Convincing your boss […]
By Melody Craigmyle Vice President of Marketing, Electrograph Systems The hottest marketing trend these days is social media. It’s sort of like search engine optimization (SEO) was ten years ago – everyone knows they should be doing it but you may not be sure what it is or how to approach it. Join the crowd. […]
By Melody Craigmyle Vice President of Marketing, Electrograph Systems Every organization at one time or another has written a mission statement or two and maybe even established “core values” it feels are really important to who or what they do. Maybe it originated with the owner 80 years ago or by an overpaid ad agency […]