Our cat passed away a few months ago, and we kinda sorta forgot to pick up her ashes. Our vet’s office sent us a very kind letter where they struck just the right balance between “we’re very sorry for your loss” and “you really need to come back and get these cremains.” The thought that […]

By Michael Bridwell Digital Projection “You seem to really prefer working with the ____ rep team. Why is that exactly?” As a member of a hardware manufacturer, I am part of an elite group. Depending on the economic cycle, product curve, or current trend of the moment, I’m allowed to vent about shifting bid specs, […]

Manufacturers love to hear these words: “Whenever I see [nsert-brand-name-here] on my equipment, I feel confident about our production.” This is a powerful endorsement from an end-user that is hot marketing copy for creating brand loyalty ads. But how often do you see the opposite happen? “Whenever we see [insert-church-tech-director-here] using our gear, we feel […]

A friend of mine travels the country providing environmental projection and lighting for churches. The fact that he’s now an Executive Platinum member on American Airlines is due entirely to how frequently he travels the country providing this service to countless churches, where he introduces church leaders to the possibility of endless scenic solutions for […]