New PSA Initiative, ‘We Are the Countervirus,’ Will Soon Make a Splash on DOOH Screens Across the World

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By this time next week, a new ad campaign and PSA initiative, “We Are the Countervirus,” could be running on nearly every major digital out-of-home (DOOH) network — encompassing hundreds of thousands of screens across the world. The Digital Place Based Advertising Association (DPAA), in collaboration with independent ad agency Madwell, launched the brightly branded […]

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