Planar Leyard Went to ISE with a 0.7 Millimeter LED

February 13, 2017

Planar Leyard surprised everyone at ISE with a 0.7 millimeter LED wall at ISE — it was in there booth as well as in the LANG stand. This is a big deal as the previously smaller working LED was 0.9 millimeter. And, 0.7 millimeter represents nearly the same resolution as direct-view LCD. In addition, Leyard […]

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NYDSW: rAVe Attends Leyard/Planar Open House at New York Digital Signage Week

November 3, 2016

Last week we attended the New York Digital Signage Week, which included a number of events throughout the city that focused on the fast-growing digital signage market. rAVe [Publications] attended a number of events and, in order to bring to you the latest news, shot videos in some of the open houses and showcases that […]

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Five Things We Should Stop Doing

July 14, 2016

By Jennifer Davis Chief Marketing Officer, Leyard Often we get obsessed with new ideas, new technologies, and new initiatives that we can forget that a key part of strategy is what you are going to say “no” to. This applies to us individually, in our companies and as an industry. So, what are five things […]

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My Interrupted Interview With Planar & Leyard (With Numerous Unintentional Guest Appearances)

June 8, 2016

You read that right — this is a long interview with Leyard’s CMO, Jennifer Davis, as more than a half-dozen InfoComm attendees literally walking between me and my expert videographer, but worth watching! Their 31-foot wide and 19-foot tall 8K resolution LED served as an amazing backdrop to a stunning display that was packed the […]

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The Jennifer Davis Interview

February 9, 2016

I stopped by the PLANAR booth here at ISE 2016 and spoke to Jennifer Davis, their CMO. She spoke about their merger with Leyard, the launch of their new transparent OLED and their focus on touch-enabled products – from 2K to 4K.

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The Art of Marketing Marketing

September 1, 2015

A few months ago, I spoke at an event sponsored by the Technology Association of Oregon on the alignment of sales and marketing. In the course of that conversation, the idea of marketing marketing (promoting the idea of and need for marketing in the company) was raised. Many companies de-value marketing, considering it the department […]

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InfoComm: Digital Displays and Signage in Airports

August 24, 2015

This summer, airlines are expecting record numbers of travelers, which can be both good and bad for airports. All those people moving through the airports could provide a huge boost to airport income as long as the travelers know where to spend their money. As multimillion- (or billion-) dollar facilities, airports need to generate revenue, […]

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Action Creates Opportunity: An interview with Marilyn Sanford

August 24, 2015

I had a chance to visit with Marilyn Sanford, who recently left LaScala Media, a Vancouver, BC residential integrator, to start Lincedge. Her inspirational and grounded perspective is wise and relevant for a generation of women poised to achieve in the CE industry. Jennifer Davis (JD): How did you get started in consumer electronics? Marilyn […]

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Y is for You: Google’s Alphabet and Personal Branding

August 20, 2015

I read with interest the restructuring announcements from Google this week, as they rebrand the parent company into Alphabet, building out the letters with innovative products and business models — starting with “G” for Google, which remains a wholly-owned subsidiary. It’s a bold move for a company that doesn’t want to be conventional. This got me thinking about […]

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Five Things Everyone Should Know How to Do

August 12, 2015

I have had the privilege of doing a number of different functional roles in my career (for companies ranging from Intel to Planar to a software start-up) and throughout all of them, I have have found the following five skills critical: 1. Gather Requirements Of course, you’d expect those in product management or market research […]

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InfoComm: Three Reasons Digital Signage is Growing

October 7, 2013

By Jennifer Davis VP of Marketing, Planar Systems It is easy to see that digital signage has gone mainstream. The market is growing by over 35 percent and industry experts expect more than 22 million digital signs to be deployed by 2015. That’s one digital display installed every 3.5 seconds. The growth of digital signage […]

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