A Day(s) In the Life of ISE 2018

February 13, 2018

We took to Instagram – and their STORIES feature in fact – to ‘storify’ what it’s like to attend the world’s largest AV trade show, the Integrated Systems Europe expo in Amsterdam. But, most of our readers don’t have Instagram accounts [if you don’t, follow-us NOW, here: @rAVePubs or at instagram.com/rAVePubs], yet, so we’ve created another way for you […]

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Time to Consider Social Media Marketing Reach and Engagement Strategy

July 27, 2016

As I continue to discuss social media and application in the industry, when talking about social media and marketing, there’s a blending of the two that eventually takes place as conventional marketing methods eventually include social media reach and engagement. However, when I say engagement, I not only mean that you are engaging, but how […]

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Twitter is Good, But, Not Great! There’s Something Way, Way Better for AV Engagement

July 21, 2016

We’ve been blown away at how much engagement we have with our readers via the various social media outlets we have. We get hundreds of messages from you EVERY DAY – even on weekends! And, before Twitter, Facebook, Instagram and LinkedIn, we barely ever heard from you! And, it’s even more interesting at how segmented […]

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Gaining New Customers – Strategic Social Media and Marketing Focus For Integrators

June 30, 2016

Today, some well-known (and even some lesser known) systems integrators have made their mark in marketing and social media, however many are still looking for the proper strategies as well as the more enhanced ways to build the industry profile – especially to gain new customers. It seems that for any company to compete and advance […]

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It’s Social Marketing: Picture Perfect Posts

September 25, 2015

If you’ve had the chance to browse through some Instagram posts, you’ll notice that not all pictures look exactly the same. Some photos look like they might have been altered a smidgen, as if someone has used Photoshop to edit its appearance. These photos have been edited, yes, but not with a special app. It’s all […]

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It’s Social Marketing: Using Your Instagram

September 23, 2015

By now your Instagram account should be set up, and you should be ready to start sharing photos! Remember that Instagram is a social medium to share content via the use of photos or videos. These photos can be pretty much whatever you want them to be; if this account is a personal one, then you […]

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It’s Social Marketing: Instagram

September 18, 2015

Hopefully you were able to take away a good amount of information about what Twitter is and how to use it. Later in the series, we’ll return to each of the social mediums and take an in-depth look at how to use them specifically for marketing your business. For now, let’s stick with the basics. […]

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