Needs Analysis for Small Houses of Worship (Part 3)

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In the first two parts of this series (part one, part two) we broke down the information regarding who is involved in the decision tree, who should be what did the congregation/facility/staff/leadership say they wanted? More importantly what did you hear and finally, what do they really need? As we strongly emphasized in part one, […]

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Church AV Trends: Unusual Aspect Ratio Video Walls

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As multi-site churches expand their reach with additional locations into retail areas and school buildings to accommodate a larger attendance at these remote ‘satellite’ campuses, the needs for AVL shift away from so-called ‘big box’ venues with high ceilings and ample room to venues with lower ceilings and limited sightlines. The opportunity for audiovisual (AV) […]

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Church Multi-Site Now with Face-to-Face Live ProAV Support

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With churches continuing to add multi-site campuses to extend their geographic reach and influence, how can the pro AV market serve this market with solutions equal to the scale of church multi-site expansion? The answer is church multi-site now with face-to-face live pro AV support — that’s a game changer for the industry. The answer […]

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Needs Analysis for Small Houses of Worship (Part 1)

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There are well in excess of a quarter of a million small houses of worship in North America, according to the latest data from the National Congregations Study, conducted through Duke University. (For additional information about the National Congregations Study, go here.) For reference, the generally accepted definition of a small congregation is characterized by […]

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The Hybrid Approach to Acoustics Instrument Reinforcement

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Of all the various issues that generate the most questions from potential and current clients in the HOW markets, creating and managing the musical aspects of a service are definitely at the top of the list. It matters not whether it’s a simple guitar and piano accompaniment to a traditional service or a full-on praise-band […]

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Cobalt Digital Offers Encoding, Processing Options for Worship Market

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Cobalt Digital will debut card-based terminal equipment for the openGear platform to address the broadcast, webcast and campus video transport needs of worship media professionals. For sharing video across campus or between different campuses, the new RIST (Reliable Internet Stream Transport) protocol can be used for low latency and high fidelity transport of video and […]

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When Your Brand’s Email Is Noise

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Your business may have the coolest AVL product or service on the market, but amassing more emails in your prospect’s Inbox isn’t helping you sell even one of those great new products. Why? As decision-makers and consumers, we’re inundated and overloaded with information and emails. We’re deluged by data. What we don’t need to know is […]

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How Much Marketing Budget for AV Firms

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How much budget should AV industry companies allocate towards marketing to the house of worship vertical? The answer is likely a surprise for any company that’s not spending on this >$1B annual spend segment of the overall AV industry. In 2018, the American Marketing Association, in partnership with Deloitte and Duke University, published the bi-annual […]

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The Three Essential Soft Skills for Selling AV to Churches

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Pastors don’t need high-pressure sales, slick marketing or churchy language. In fact, these three are red flag warnings to a vertical market used to being sold what they do not need. Instead, the three essential soft skills for selling AV to churches are a helpful challenger, intentional communication and value-as-a-service. All three of these lean […]

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The Vitec Group Debuts Vantage Robotic Camera Head

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Vinten’s Vantage is a lightweight robotic camera head that offers houses of worship and in-house production suites broadcast-quality movement and control at the same price point as a traditional pan-tilt-zoom (PTZ) camera head. Vantage enables HOW production teams to choose the camera and lens so they can match manual camera positions, work over long distances […]

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Top Three Uses of Digital Signage in Churches

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THIS IS A PROMOTED POST FROM MVIX By Lillyan Wamaitha Marketing Manager, Mvix Digital signage is becoming a popular option for many ministries. These churches understand the benefits of digital signage and how they can use the technology to increase the reach of their message and communicate with their congregation. Below are three ways churches […]

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AmpliVox Introduces 2.4 GHz Digital Belt Blaster Personal PA System for Speakers

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AmpliVox just launched a wireless personal PA dubbed the S208 Digital Belt Blaster. It’s a 2.4 GHz headset microphone with a belt-pack speaker to amplify speech for teachers, coaches, tour guides, product demonstrators and other presenters. The Digital Belt Blaster weighs less than a pound using three-inch speaker pairs with the wireless headset for sound […]

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Audio and Video Missing from AV Social Media

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The future of reaching each vertical, including the House of Worship (HOW) market, has a big stake in social media advertising, engagement and user-generated stories. Like the social media landscape, the audiovisual space often looks like a nascent, promising industry on the verge of something significant. Unlike the social media brands, the audiovisual industry is […]

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NAB, EDU and HOW

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A couple weeks ago I wrote a blog that relayed the top 5 reasons that you, as an AV professional, should go to NAB. The first of those five reasons was end user attendance. In case you missed that piece and didn’t feel like clicking the link above, in 2016 the NAB Show had over 102,000 […]

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Intelligibility and Acoustics Part 2: Speech Versus Music

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A note from the author: Having been involved in several hundred HOW sound system projects, across many denominations, over the last three decades, I hope what I have learned as discussed below, will help you avoid the classic mistakes and poor choices I have seen far too often. Remember a worship space with bad acoustics […]

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Vendors, Market Development Funds and the Faith Market

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Manufacturers want to help systems integrators sell their products so they provide funds to help co-promote the equipment with the vendor. It’s been this way for as long as I can remember, whether it is called “co-op funds” or “market development funds” (MDF) or “channel funding,” the idea is to influence the sale towards the […]

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Agile Marketing for the AVL Industry

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Reaching the house of worship market with your marketing message requires a new set of marketing skills and tools that have been widely adopted by software technology companies, but relatively few that I’m aware of in the Audio, Video, Lighting (AVL) manufacturing and distribution firms. To take full advantage of the combination of social, search, […]

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