HOW - rAVe [Publications]

March 14, 2019 | Home / Posts tagged HOW

The Hybrid Approach to Acoustics Instrument Reinforcement

Of all the various issues that generate the most questions from potential and current clients in the HOW markets, creating and managing the musical aspects of a service are definitely at the top of the list. It matters not whether it’s a simple guitar and piano accompaniment to a traditional service or a full-on praise-band […]

Cobalt Digital will debut card-based terminal equipment for the openGear platform to address the broadcast, webcast and campus video transport needs of worship media professionals. For sharing video across campus or between different campuses, the new RIST (Reliable Internet Stream Transport) protocol can be used for low latency and high fidelity transport of video and […]

Your business may have the coolest AVL product or service on the market, but amassing more emails in your prospect’s Inbox isn’t helping you sell even one of those great new products. Why? As decision-makers and consumers, we’re inundated and overloaded with information and emails. We’re deluged by data. What we don’t need to know is […]

How much budget should AV industry companies allocate towards marketing to the house of worship vertical? The answer is likely a surprise for any company that’s not spending on this >$1B annual spend segment of the overall AV industry. In 2018, the American Marketing Association, in partnership with Deloitte and Duke University, published the bi-annual […]

Five years of highlighting the best, touching on the worst and recommending some serious advertising changes for the audiovisual industry around the House of Worship (HoW) market has a few companies embracing the church market, but most manufacturers and systems integrators still have a lot to learn about reaching church buyers. The top House of […]

Pastors don’t need high-pressure sales, slick marketing or churchy language. In fact, these three are red flag warnings to a vertical market used to being sold what they do not need. Instead, the three essential soft skills for selling AV to churches are a helpful challenger, intentional communication and value-as-a-service. All three of these lean […]

Vinten’s Vantage is a lightweight robotic camera head that offers houses of worship and in-house production suites broadcast-quality movement and control at the same price point as a traditional pan-tilt-zoom (PTZ) camera head. Vantage enables HOW production teams to choose the camera and lens so they can match manual camera positions, work over long distances […]

THIS IS A PROMOTED POST FROM MVIX By Lillyan Wamaitha Marketing Manager, Mvix Digital signage is becoming a popular option for many ministries. These churches understand the benefits of digital signage and how they can use the technology to increase the reach of their message and communicate with their congregation. Below are three ways churches […]

AmpliVox just launched a wireless personal PA dubbed the S208 Digital Belt Blaster. It’s a 2.4 GHz headset microphone with a belt-pack speaker to amplify speech for teachers, coaches, tour guides, product demonstrators and other presenters. The Digital Belt Blaster weighs less than a pound using three-inch speaker pairs with the wireless headset for sound […]

After a week-long intensive at the National Association of Broadcasters Convention (NAB), it may feel too soon to start thinking about another conference. Then again, a major reason your firm goes to these conferences is to connect with potential buyers, reconnect with existing clients and see for yourself what others in the audio, video and […]

The future of reaching each vertical, including the House of Worship (HOW) market, has a big stake in social media advertising, engagement and user-generated stories. Like the social media landscape, the audiovisual space often looks like a nascent, promising industry on the verge of something significant. Unlike the social media brands, the audiovisual industry is […]

It’s all in the fine print. Most people won’t open up new gear and grab the owner’s manual and warranty information and spend the next two hours pouring over that fascinating documentation. For those of us who do, we will find myriad legal terms that outline our options should we need technical support or have […]

Your brand is not what you say it is. Your brand is what others say about you. For the audiovisual industry, identifying what others say about your organization is easier to know now than it has ever been thanks in large part to social media and online comment streams. In each vertical market, there exist groups […]

“Can you come and fix our church AV?” This singular question is rife with implications for the audio, video and lighting (AVL) industry and one that needs to be addressed by manufacturers, systems integrators and rep firms serving the $1 billion (annual) church AVL market so that the pain experienced by all involved is properly […]

A couple weeks ago I wrote a blog that relayed the top 5 reasons that you, as an AV professional, should go to NAB. The first of those five reasons was end user attendance. In case you missed that piece and didn’t feel like clicking the link above, in 2016 the NAB Show had over 102,000 […]

A note from the author: Having been involved in several hundred HOW sound system projects, across many denominations, over the last three decades, I hope what I have learned as discussed below, will help you avoid the classic mistakes and poor choices I have seen far too often. Remember a worship space with bad acoustics […]

Manufacturers want to help systems integrators sell their products so they provide funds to help co-promote the equipment with the vendor. It’s been this way for as long as I can remember, whether it is called “co-op funds” or “market development funds” (MDF) or “channel funding,” the idea is to influence the sale towards the […]

Reaching the house of worship market with your marketing message requires a new set of marketing skills and tools that have been widely adopted by software technology companies, but relatively few that I’m aware of in the Audio, Video, Lighting (AVL) manufacturing and distribution firms. To take full advantage of the combination of social, search, […]

To prepare for the future trends in the house of worship market as it pertains to Audio/Video/Lighting (AVL) technology, one must glean insights from the past. There may be no better way to do that than to survey the technical staff of churches actively involved in AVL technical production, which was done earlier in 2016 […]

In the third year of this round up of my pick for the Top House of Worship Ads, 2016’s contenders were few and set far apart from the white noise of bland and ineffective advertising that continues to saturate the church technology vertical market. If anything, it seemed to me that there might have been […]

I made a prediction in 2014 here at rAVe that 4K video would start to become the normative in large, multi-site churches by 2020. I think I’ll still be accurate with that prediction, though I’m now dividing that future-glance into current realities and applications where 4K — at least in part — can be a […]

A new 2015 study showing attendance at mid-size churches growing rapidly is big news for a vertical market known mostly for the extremes of tiny and massive congregations. This study confirms my own anecdotal findings that have been presented here on rAVe for years, suggesting a shift for the House of Worship (HOW) market towards […]

I used to make my living as a consultant focused on the large building programs of churches investing millions of dollars at a time. It was not difficult to allocate 10 percent to 15 percent of a $20 million dollar budget on audio, video and lighting and make a very comfortable living. Many of my […]

A casual perusal of the house of worship facilities and technology magazines is enlightening: the majority of advertisers push marketing pablum to reach every church, yet fail to identify with almost all of the audience. Their failure is not the inclusion of church lingo or boring stock photography, but in missing the first maxim of […]

“We’re a church with a limited budget. How much budget do we need for this gear?” “We have ‘this amount’ of budget, what technology do you recommend?” Or, my least favorite, “We need to set a budget for our audio, video and lighting. What’s a good amount?” I hear these question from well-meaning people who are […]

As an entrepreneur, I’ve discovered, lived and taught that change is a constant. When I started consulting with churches, the focus was on audio, video, and lighting system design. This tech-centric focus increased with the addition of teaching and speaking opportunities where I was able to rattle off the latest model numbers and point people […]

One need not envision a distant future of me-too products and companies vying for market sales when considering the future of the AVL industry. Our future is upon us and the end of features and benefits has already slipped past, like a buoy fading with the Doppler effect of time on the sea of sameness. […]

I want to start with an explanation and end with an apology. As a veteran of the A/V/L industry and the house of worship market as a former pastor, I wanted to express my thoughts on how a very small group of the overall church community has been lacking in attitude and actions towards the […]

In the not-too-distant past, I knew of a systems integrator that boldly listed their “Top 10” clients on the back of their sales sheets. They were 10 churches that most pastors in the house of worship market would know. All were previous clients of this firm. The implied assertion of listing these ten churches was […]

Who do you sell to at a church? Who are the influencers and who makes the final budget decisions? From senior pastors to tech directors to volunteer leaders, churches have a wide range of influencers, recommenders and decision-makers. It’s important to understand when you’re talking to a buyer — or not — when working with […]

I am joined today by Digital Projection’s VP of Business Development, George Walter, who explains their Good, Better, Best approach to the HOW (Houses of Worship) market and what they have to offer as they have three lines of products specifically aimed at HOW installs. Here’s their HOW line: http://www.digitalprojection.com/MainNavModule/HousesofWorshiptab/tabid/173/Default.aspx Having trouble listening to the podcast […]

D.A.S. Audio told rAVe today that it’s taking aim at the HOW market by adding a white paint finish for a variety of its most popular products. The white color option will facilitate the integration of the D.A.S. systems in the décor of permanent installations such as houses of worship, auditoriums and multipurpose venues. The new paint finish will be […]

The Hybrid Approach to Acoustics Instrument Reinforcement

Cobalt Digital Offers Encoding, Processing Options for Worship Market

When Your Brand’s Email Is Noise

How Much Marketing Budget for AV Firms

Top House of Worship Ads of 2018

The Three Essential Soft Skills for Selling AV to Churches

The Vitec Group Debuts Vantage Robotic Camera Head

Top Three Uses of Digital Signage in Churches

AmpliVox Introduces 2.4 GHz Digital Belt Blaster Personal PA System for Speakers

Church Technology Conferences

The Future of Selling Service to Churches

Brand Management: Reliability, Value and Support

Solve Three Problems to Increase Sales in Churches

NAB, EDU and HOW

Intelligibility and Acoustics Part 2: Speech Versus Music

Vendors, Market Development Funds and the Faith Market

Agile Marketing for the AVL Industry

Trends and Data Point to Church Market Opportunities

Top House of Worship Ads of 2016

The Four Uses of 4K Video in Churches

Attendance Growth Surging to Mid-Size Churches

Fewer Large Installations — More Frequent Small Iterations

Thou Shalt Know Thy Audience

Vision Drives Church Budgets

The Future of Selling to Churches

The Day the AVL Industry Changed

An Open Letter To The A/V/L Community

The Buying Cycle of Churches

Rants and rAVes – Episode 81: All About Houses of Worship

DAS Adds White Paint Option for HOW Installs