Cobalt Digital Offers Encoding, Processing Options for Worship Market

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Cobalt Digital will debut card-based terminal equipment for the openGear platform to address the broadcast, webcast and campus video transport needs of worship media professionals. For sharing video across campus or between different campuses, the new RIST (Reliable Internet Stream Transport) protocol can be used for low latency and high fidelity transport of video and […]

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When Your Brand’s Email Is Noise

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Your business may have the coolest AVL product or service on the market, but amassing more emails in your prospect’s Inbox isn’t helping you sell even one of those great new products. Why? As decision-makers and consumers, we’re inundated and overloaded with information and emails. We’re deluged by data. What we don’t need to know is […]

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How Much Marketing Budget for AV Firms

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How much budget should AV industry companies allocate towards marketing to the house of worship vertical? The answer is likely a surprise for any company that’s not spending on this >$1B annual spend segment of the overall AV industry. In 2018, the American Marketing Association, in partnership with Deloitte and Duke University, published the bi-annual […]

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The Three Essential Soft Skills for Selling AV to Churches

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Pastors don’t need high-pressure sales, slick marketing or churchy language. In fact, these three are red flag warnings to a vertical market used to being sold what they do not need. Instead, the three essential soft skills for selling AV to churches are a helpful challenger, intentional communication and value-as-a-service. All three of these lean […]

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The Vitec Group Debuts Vantage Robotic Camera Head

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Vinten’s Vantage is a lightweight robotic camera head that offers houses of worship and in-house production suites broadcast-quality movement and control at the same price point as a traditional pan-tilt-zoom (PTZ) camera head. Vantage enables HOW production teams to choose the camera and lens so they can match manual camera positions, work over long distances […]

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Top Three Uses of Digital Signage in Churches

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THIS IS A PROMOTED POST FROM MVIX By Lillyan Wamaitha Marketing Manager, Mvix Digital signage is becoming a popular option for many ministries. These churches understand the benefits of digital signage and how they can use the technology to increase the reach of their message and communicate with their congregation. Below are three ways churches […]

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AmpliVox Introduces 2.4 GHz Digital Belt Blaster Personal PA System for Speakers

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AmpliVox just launched a wireless personal PA dubbed the S208 Digital Belt Blaster. It’s a 2.4 GHz headset microphone with a belt-pack speaker to amplify speech for teachers, coaches, tour guides, product demonstrators and other presenters. The Digital Belt Blaster weighs less than a pound using three-inch speaker pairs with the wireless headset for sound […]

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Church Technology Conferences

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After a week-long intensive at the National Association of Broadcasters Convention (NAB), it may feel too soon to start thinking about another conference. Then again, a major reason your firm goes to these conferences is to connect with potential buyers, reconnect with existing clients and see for yourself what others in the audio, video and […]

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Audio and Video Missing from AV Social Media

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The future of reaching each vertical, including the House of Worship (HOW) market, has a big stake in social media advertising, engagement and user-generated stories. Like the social media landscape, the audiovisual space often looks like a nascent, promising industry on the verge of something significant. Unlike the social media brands, the audiovisual industry is […]

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NAB, EDU and HOW

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A couple weeks ago I wrote a blog that relayed the top 5 reasons that you, as an AV professional, should go to NAB. The first of those five reasons was end user attendance. In case you missed that piece and didn’t feel like clicking the link above, in 2016 the NAB Show had over 102,000 […]

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Vendors, Market Development Funds and the Faith Market

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Manufacturers want to help systems integrators sell their products so they provide funds to help co-promote the equipment with the vendor. It’s been this way for as long as I can remember, whether it is called “co-op funds” or “market development funds” (MDF) or “channel funding,” the idea is to influence the sale towards the […]

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Rants and rAVes – Episode 81: All About Houses of Worship

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I am joined today by Digital Projection’s VP of Business Development, George Walter, who explains their Good, Better, Best approach to the HOW (Houses of Worship) market and what they have to offer as they have three lines of products specifically aimed at HOW installs. Here’s their HOW line: http://www.digitalprojection.com/MainNavModule/HousesofWorshiptab/tabid/173/Default.aspx Having trouble listening to the podcast […]

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DAS Adds White Paint Option for HOW Installs

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D.A.S. Audio told rAVe today that it’s taking aim at the HOW market by adding a white paint finish for a variety of its most popular products. The white color option will facilitate the integration of the D.A.S. systems in the décor of permanent installations such as houses of worship, auditoriums and multipurpose venues. The new paint finish will be […]

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