Align to Church Growth Trends

featured-how-trends.jpg

What percentage of your products and integrated solutions are ideally fit for the house of worship market? Of that percentage, how many of those products and services are requested by churches out of their need instead of offered to churches out of their potential value? There is an opportunity gap between products that solve problems churches […]

Read more

Reversing Product Commoditization

featured-how-trends.jpg

Box sales. Internet commodities. Bottom-dollar buys. Is it too late for the audio, video and lighting market for reversing product commoditization in the house of worship vertical segment? Encourage Systems Integration In the online ‘box-sales’ world of product commoditization, the Internet sale is rumored to have removed service from the purchasing equation. Perhaps for truly […]

Read more

Big Churches, Big Data

featured-how-trends.jpg

The upside of adding Ethernet and/or Wi-Fi to audio, video and lighting gear is both the convenience and scalability of managing technology, but the more IP-addressable the A/V/L industry becomes, the more managing the vast amount of unique data becomes problematic for the end users. Churches are no different than many other venues when it […]

Read more

Church Redux

how-trends6-0712.png

I’ve written about growth churches and mega churches in the past because they offer a lot of sales potential for Audio/Video/Lighting manufacturers and systems integrators. Fast growth = frequent sales opportunities. I’d put the majority of my marketing and sales resources there, no doubt. However, there’s something to be said for the other 90 percent-plus […]

Read more

Tech Redundancy

how-trends6-0712.png

By Anthony Coppedge Two is better than one, especially when it comes to mission-critical technology in churches. From the pastor’s mic beltpack to the projectors in each of the large venues to extra dimming modules for the architectural and stage lighting, having an active reserve of technology can mean the difference between a seamless service or […]

Read more

Prioritizing A/V/L Purchases in Churches

how-trends6-07122.png

By Anthony Coppedge Logically speaking, the prioritization of audio, video and lighting technologies in churches would be 1) audio; 2) lighting; 3) video. Interestingly, this is not always the case, and as integrators and manufacturers, it’s helpful to understand how churches prioritize technology (and why). Budgets and Priorities Considering the fact that nearly 95 percent […]

Read more

Volunteer-Proofing A/V/L Systems

how-trends6-07122.png

By Anthony Coppedge There may not be any other vertical markets that use volunteers for mission-critical technical operations as much as churches. These well-intentioned, good-hearted volunteers are often put in charge of entire weekend service audio, video or lighting with often-minimal training and zero professional experience. The systems that are being installed into local churches are […]

Read more