TFCinfo Report Shows The Most Preferred Display Brands In House of Worship Market

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TFCinfo’s latest market research study, “The Use of Video Displays in American Churches 2014,” reports that roughly half of U.S. churches are looking to purchase and expand upon their projection and video display systems. The house of worship market continues to grow in all segments. Larger churches are buying more projectors and displays than in […]

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Selling to Churches? Create Social Media Campaigns

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There’s been a real push for brands to engage on social media. Whereas the Internet gave voice to the masses, social media has created something more: personal availability — which can even be accomplished by a brand. To ignore the unprecedented growth of this communication medium is perilous to any brand, but perhaps worse still […]

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When the Brand Stands Behind You

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Manufacturers love to hear these words: “Whenever I see [nsert-brand-name-here] on my equipment, I feel confident about our production.” This is a powerful endorsement from an end-user that is hot marketing copy for creating brand loyalty ads. But how often do you see the opposite happen? “Whenever we see [insert-church-tech-director-here] using our gear, we feel […]

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Loyalty is the New Currency

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A friend of mine travels the country providing environmental projection and lighting for churches. The fact that he’s now an Executive Platinum member on American Airlines is due entirely to how frequently he travels the country providing this service to countless churches, where he introduces church leaders to the possibility of endless scenic solutions for […]

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How Streaming Services Reveals Audio/Video/Lighting Needs

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In an effort to both reach new people and serve those who cannot come to a church service due to travel, work or illness, churches have increasing added online streaming services. Once again, what used to be reserved for “television churches” has now trickled its way down to even the smallest churches, thanks to advances […]

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Turning Users Into Heroes

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It’s safe to say that just about everyone researching a product or company likes a good case study. The story. The context. The technology. Oh yeah: the marketing spin. Have you noticed that the majority of “case studies”  covered in today’s trade publications are more hype and pull quotes than meaningful examples of need/challenge/solution? Surely […]

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Family Harvest Church Expands Its Media Services While Preparing for an HD Future with Blackmagic Design


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What started in 1981 as a 23 person weekly Bible study above a local bank is now the 2,500 member Family Harvest Church (FHC). Based in Tinley Park, IL, FHC is a multiracial, multi generational and nondenominational church that prides itself on using technology to keep the community informed and connected, as well as gain new […]

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InfoComm Spotlight: Do You Realize How Big the HOW Market Is?

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In today’s rANts and rAVe’s, Gary Kayye interviews rAVe HOW [House of Worship] columnist Anthony Coppedge to get an update on where the house of worship market is. And, he not only offers tools and tips for selling systems to churches and other houses of worship, but also explains the value proposition pitch to the […]

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