Haleon Adds Vistar Media as Programmatic OOH Partner

Haleon is using Vistar Media as its preferred partner for programmatic OOH across all key markets. Through this partnership, Vistar will collaborate with Publicis, Haleon’s media agency, to power OOH campaigns worldwide —leveraging Vistar’s advanced technology to maximize impact and media efficiency. Karan Singh, Vistar Media’s U.K. general manager, highlighted: “We’re incredibly honored to be […]

Haleon Adds Vistar Media as Programmatic OOH Partner