FUD — Fear, Uncertainty and Doubt

March 20, 2021

I thought this general term, “FUD,” used in two different connotations would be highly relevant and appropriate to many people (domestic and international), especially within the past year. I want to point out that I am not in the medical field and that these are my own opinions based on my professional (well over 30 […]

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Selling AV Technology to Churches: Overcoming Fear, Uncertainty and Doubt

February 7, 2020

Fear. Uncertainty. Doubt. We call this ‘FUD’ and it happens all the time for audio, video and lighting sales; one minute the sale looks like it’s about to close and seemingly the next moment FUD strikes and the deal is too often lost. FUD exists in every market within the AV industry, but perhaps it’s […]

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