Selling AV Technology to Churches: Overcoming Fear, Uncertainty and Doubt

FUD_fear-uncertainy-doubt.jpg

Fear. Uncertainty. Doubt. We call this ‘FUD’ and it happens all the time for audio, video and lighting sales; one minute the sale looks like it’s about to close and seemingly the next moment FUD strikes and the deal is too often lost. FUD exists in every market within the AV industry, but perhaps it’s […]

Read more