When does selling audiovisual technology shift away from the outdated features and benefits sales model and transform into something entirely different? Something so radically divergent that it actually makes sense to an AV industry in transition? 2018’s technology stack is here with the answer: when vendors leverage the social, marketing and sales technologies to go […]

When an audiovisual (AV) solution aligns perfectly with the needs of a potential client, the opportunity just about sells itself. In the house of worship market, local churches across the gamut of denominations have similar challenges and opportunities when it comes to AV technology. This should make selling a simple process for manufacturers and systems […]

There’s a blight that affects every last segment and channel in the industry. It’s so prevalent, so part of the background that, like the sky, you take it for granted and stop really noticing it unless you step back and refocus your perception. It’s a blight that’s holding the entire industry back, regardless of which […]