iTellio Joins DPAA

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DPAA announced today that iTellio, a digital place-based advertising network, has joined the association. iTellio transforms traditional automated teller machines into interactive advertising platforms, enhancing revenue streams for ATM operators. With a second screen installed on top of the ATM, iTellio is able to engage every consumer that walks into one of their locations. Barry Frey, president and CEO of DPAA, said, […]

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Brand and Agency Thought Leaders, Prominent Journalists and Authors Headline Initial Speaker List for DPAA’s 2017 Video Everywhere Summit

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The Digital Place Based Advertising Association (DPAA) unveiled today its initial roster of speakers for its annual Video Everywhere Summit in New York on November 1. Sharing the stage at the all-day event — part of the annual New York Digital Signage Week (October 30-November 3) — will be thought leaders from leading brands and agencies, along with prominent journalists and […]

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Christie Signals Further Push in to Digital Signage Market

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The Digital Place Based Advertising Association (DPAA) announced today that Allure and its Christie Experiential Network (CEN) have joined its rapidly growing association. A division of Christie Digital Systems USA, Inc., CEN provides leading digital projection and display technologies, including 3D visualization, digital signage, video walls and more. Actively deploying a network of digital signs […]

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A Digital Signage Standard?

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The Digital Place-based Advertising Association (DPAA) is taking action to create an escalating standards scale of digital place-based platform capabilities to help creative agencies and marketers best realize the potential of our medium. “Content producers require an intuitive way to understand the features, formats and APIs available to them on digital place-based networks,” said Daniel […]

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Digital Place-based Media Revenue Growth Rate Exceeds That of Overall U.S. Ad Industry

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The Digital Place-based Advertising Association (DPAA) announced that growth rates for the industry sector remained strong in 2011, exceeding overall U.S. ad industry growth by a more than 17:1 margin. Based on information collected by Miller, Kaplan, Arase from DPAA members and non-members, advertising revenue for the digital place-based sector grew by 14.2 percent in […]

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