The Case for Digital Signage: How to Sell Digital Out-of-Home Against Other Media

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By Stephanie Gutnik Director of Business Development, BroadSign Digital out-of-home is everywhere — and people are looking. The displays are typically much larger than those of our mobile phones, commanding attention via sheer size, placement and (when done right) compelling creative. To the delight of advertisers, the same displays are also 100 percent viewable and […]

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Christie Experiential Network Taps Times Square Strategies and MVP Interactive for Largest Interactive DOOH Network in North America

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The Christie Experiential Network (CEN), the immersive experiential Digital Out-of-Home (DOOH) group there, has announced a partnership with Times Square Strategies and MVP Interactive. CEN, the world’s first experiential media network in movie theaters, has tapped Times Square Strategies and MVP Interactive to fuel its game-changing and highly engaging mix of branded, interactive content and mobile-based interactions. The network connects […]

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DSS Europe: Setting the Agenda for Digital Signage and DooH

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Digital Signage Summit Europe will offer market intelligence, networking opportunities and product showcasing when it takes place at the ICM – Internationales Congress Center München on 5-6 July. The conference theme is Digital Signage at the Crossroads – New Technology, Changing Demand and Market Consolidation, with specific focus on the evolutionary role of Digital Signage in a business and […]

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Quividi Releases New Digital Signage Analytics Package with A/B Testing

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Quividi intros its new real-time analytics suite for digital signage for adding creative capabilities and deep understanding of consumer engagement (i.e., analytics) for campaigns running on DOOH screens. With the VidiStudio scenario designer, agencies and network operators now create complex face- and context-reactive content, that can run on any CMS supporting HTML5, without any coding […]

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Allure and Christie Experiential Advertising Network Launch Data Analytics Solution Powered by Thinaire

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Allure and its Christie Experiential Network (CEN) team, creating engaging experiential Digital Out-of-Home (DOOH) solutions, has announced their data driven analytics solution for advertisers powered by Thinaire’s proximity engagement marketing technology platform. Adding the proprietary Thinaire mobile engagement platform will enable CEN’s animated digital posters and experiential displays to serve as launch pads for dynamic […]

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BroadSign Mobile Used by Xprnc Media to Bridge DOOH With Smartphones in Retail

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BroadSign has deployed its BroadSign Mobile product across the Xprnc Media LLC digital out-of-home network in retail locations. Xprnc Media provides ad-based DOOH to top media retailers and plans to grow to 300 locations in the next two years. Reaching over 300,000 consumers monthly, the network selected BroadSign’s software platform for its depth, scalability and […]

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DSE 2016 to Offer Four Professional Certification Programs

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Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that its 2016 educational conference will feature four individual full-day educational programs for Digital Signage Expert Group (DSEG) certification or renewal credits. Tuesday, March 15 – 9 a.m.- 5 p.m. […]

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Via Will Debut an Android-Based Sub-$200 Media Player at DSE

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VIA Technologies just told rAVe that it will announce a line of commercial-grade Android digital signage players at DSE 2015, including the VIA ALTA DS 2, which runs dual displays in extended mode and outputs 4K on a single display. The VIA ALTA DS Series features a choice of single and dual display Android-based media […]

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7th Annual 2015 Top 10 Digital Screenmedia Trends

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All screens are part of the continuity of marketing and messages including the increasingly powerful pocket screen. It really comes down to what businesses we in are on the retail side, on the advertising side, and on the corporate communications side. These are all distinct categories of digital screen media, DOOH and digital signage. This […]

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The Good, The Bad and the Ugly – Survey

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The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. Content for Digital Signage/DOOH has been the industry’s worst enemy.  In an upcoming article I will discuss how this directly affects consumer’s attitudes about brands on DOOH networks everywhere. I have always […]

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Hurdles from the Other Side – Will Advertisers Come to DOOH?

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Does everyone love digital out-of-home signage (DOOH) networks today? Certainly, the display makers see it as a ripe field to plow as excess capacity and maturing consumer markets mean that public displays are getting a lot more attention and push these days. Providers of media players, servers, content creation services, content management systems and other […]

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Adcentricity Releases Latest DOOH Outlooks and Market Reviews

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There is a pile of good information and insights in the latest Adcentricity resource guides released this week and available to anyone interested. It’s smart marketing and also speaks to the unselfish notion of helping raise the industry through sharing and distributing information. The company, which positions itself now as a location-based digital ad network […]

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Has AT&T Entered the Hyper-local Digital OOH Business?

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  The companies that for decades built their business around selling display ads into “yellow pages” phone directories have always seemed like a pretty good fit for selling hyper-local advertising on Digital Out Of Home networks. They are deeply experienced in selling ad space to businesses that don’t otherwise advertise, and dealing with the baggage […]

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