Why Digital Signs Are Important

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David Little Director or Marketing, Keywest Technology Digital signage has become an important new communications medium. Here’s a look at the basics of why that’s so. We often read so much about the technology of digital signage that we can forget what this technology is all about — getting communication results that go above and […]

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Making the Case for Additional Investment in Digital Signage Based on ROI/ROO

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By Brian McClimans Vice President, Global Business Development, Peerless-AV Digital signage is growing in tandem with technological advancements and changes in communication styles and processes. With these changes brings the need to rethink the urgency of validating digital signage expansion simply based upon Return on Investment (ROI). The communication landscape has vastly transformed and digital […]

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Seven Key Trends in Digital Signage Right Now

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By Lyle Bunn Strategy Architect, BUNN Co. Most of the trends in digital signage are positive, pointing to the ongoing success and value of this dynamic place-based media. Others point to failure and the challenges inherent in the growing industry. Seven trends in particular characterize the sector at this time: Growth and installed base; Focus […]

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