Making the Case for Additional Investment in Digital Signage Based on ROI/ROO


By Brian McClimans Vice President, Global Business Development, Peerless-AV Digital signage is growing in tandem with technological advancements and changes in communication styles and processes. With these changes brings the need to rethink the urgency of validating digital signage expansion simply based upon Return on Investment (ROI). The communication landscape has vastly transformed and digital […]

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What’s the True ROI of Digital Signage Promoting Workplace Safety? (Hint: It’s Huge)


By Frank Kenna President and CEO, The Marlin Company I’ve often written about the ROI of using digital signage for effective workplace communications and how it’s dripping with cost savings, but today I want to focus on an issue that concerns most of our customers: safety. Safety ROI can be broken down into two primary […]

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Seven Key Trends in Digital Signage Right Now


By Lyle Bunn Strategy Architect, BUNN Co. Most of the trends in digital signage are positive, pointing to the ongoing success and value of this dynamic place-based media. Others point to failure and the challenges inherent in the growing industry. Seven trends in particular characterize the sector at this time: Growth and installed base; Focus […]

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