AdMobilize today unveiled to the digital signage community its all-new Vehicle Recognition Engine through a live demo taking place in downtown Las Vegas. Throughout DSE 2018 and the weeks following, the Vehicle Recognition Engine, integrated with a downtown digital billboard, will be collecting key vehicle data that’s increasingly demanded by media companies, advertising agencies and brand marketers — those […]
DPAA announced today that iTellio, a digital place-based advertising network, has joined the association. iTellio transforms traditional automated teller machines into interactive advertising platforms, enhancing revenue streams for ATM operators. With a second screen installed on top of the ATM, iTellio is able to engage every consumer that walks into one of their locations. Barry Frey, president and CEO of DPAA, said, […]
By Lee Gannon TrouDigital When people think of digital advertising screens, they think of giants like JCDecaux. They think of bus stop displays, large motorway billboards or those slideshows you see on escalators in the Underground. They think of household brands and celebrity-centered campaigns. They don’t think of something more akin to a commercial TV […]
The OVAB Europe Digital Signage Business Climate Index was launched in Scandinavia with the May-June 2015 issue. On a scale from -100 to +100 base points the index stands at 66,65 points. This very positive rating reflects the good business sentiment of the Digital Signage industry. I believe it [the DBCI] is highly relevant for […]
Over the past few months, I have spent a lot of times in hotels. Because of this time in hotels, I have also spent time in elevators and public restrooms. Both of these have begun to strike me as potentially brilliant places for digital signage. I know that the elevator signage is not a brand […]
By David Little Director of Marketing, Keywest Technology Digital signage puts marketers and other communicators in charge of when and where their messages influence consumers. This may also mean changes in the way things get done and who’s responsible for those things. Day after day, the media are filled with stories of who will do […]