Doing the Right Thing Is Easy
Since I start off columns with a quote more often than not, I begin to feel like it’s expected of me. So let’s lead off with this one, it’s one of my favorites: Salvador Dali said “[Everything] is either easy or impossible.” Normally when I bust that aphorism out, it’s in reference to having the […]
The Customer With Two Brains
You may have noticed that magazines and other media have for some time been overflowing with content on left brain vs. right brain and a many other variations on that theme. This is NOT one of those articles. In fact, this article takes a completely different analytical path to understanding decision making and the brain […]
InfoComm: In 2015, Make Decisions and Accept Consequences
By Dave Labuskes Executive Director, InfoComm I talked with my 21-year old son yesterday while I was on the way home from the airport. We got to talking about making decisions — the costs and the benefits. Of course, that’s my perspective of the conversation, as a “wise and all-knowing” Baby Boomer father. I’m sure […]
Too Many Choices De-motivates Church Buyers
Competition is a good thing. I am a fan of the free-market system and like that, when organizations compete, the end-user is better served through better products, better design and better prices. What’s not as obvious is when the number of choices leads to decision-making paralysis. The axiom “just because you can doesn’t mean you […]
