Why Digital Signage Content is King: Part 2

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By David Little Director of Marketing, Keywest Technology Part one pointed out that for many business owners – even those who understand the potential of digital signage – deciding to add digital signs to the communication channel raises a thorny issue: Who’s going to create the content that feeds the sign network fresh information of […]

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Why Content Engagement Matters To Your Digital Signage Strategy

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The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. Much has been said of the benefits digital signage offers marketers, but don’t forget the personal context in which digital signage viewers will likely see your message. Successful marketers know their ads exist in a context that […]

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Digital Signage Advertising Hits Its Stride

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The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. The latest data from PQ Media reveal 2011 was a good year for digital out-of-home advertising, and 2012 is on track to be even better. While stock markets around the world retrace, the financial picture of Greece […]

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Research Indicates Digital Signage Is On The Right Track

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The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. New research from IHS iSuppli indicates growing adoption of digital signage around the world as professionals in the retail, hospitality, healthcare, corporate and government sectors look to the medium to communicate to audiences on the go. Political […]

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