By David Little Director of Marketing, Keywest Technology Digital signage puts marketers and other communicators in charge of when and where their messages influence consumers. This may also mean changes in the way things get done and who’s responsible for those things. Day after day, the media are filled with stories of who will do […]

By David Little Director of Marketing, Keywest Technology Part one pointed out that for many business owners – even those who understand the potential of digital signage – deciding to add digital signs to the communication channel raises a thorny issue: Who’s going to create the content that feeds the sign network fresh information of […]

By David Little Director of Marketing, Keywest Technology To those faced for the first time with deploying digital signage, and even to those who have some familiarity with the process, the prospect of rolling out digital signage can seem overwhelming. Not only may the technology of digital signage be new and a bit strange to […]

By David Little Director of Marketing, Keywest Technology The digital signage industry borrows its favorite cliché from the media folks, which is: “Content is king.” Maybe we should ask at this point, if content is king, who is doing the coronation? When I was a younger man, a college professor warned me against the use […]

The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. Much has been said of the benefits digital signage offers marketers, but don’t forget the personal context in which digital signage viewers will likely see your message. Successful marketers know their ads exist in a context that […]

The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. The latest data from PQ Media reveal 2011 was a good year for digital out-of-home advertising, and 2012 is on track to be even better. While stock markets around the world retrace, the financial picture of Greece […]

The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. New research from IHS iSuppli indicates growing adoption of digital signage around the world as professionals in the retail, hospitality, healthcare, corporate and government sectors look to the medium to communicate to audiences on the go. Political […]