The Millennial Reward

February 23, 2018

As millennials continue to increase in ranks in the workforce, so does the desire to have products that are good for the environment. This includes businesses they patron and their workplaces, as well as their homes. Corporations are increasing looking to this demographic, who are tech savvy and socially conscious, to lead their company’s technology […]

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Antifragility And Systemic Risk in the Custom Install Market

March 9, 2016

I get ribbed a lot over what one of my friends calls my “hate-crush” on Nassim Nicholas Taleb, who, if you don’t know is the author of Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets, The Black Swan: The Impact of the Highly Improbable and Antifragile: Things That Gain […]

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Designing With Your Customers: Building Innovative Products That People Actually Want

September 18, 2015

I know it’s been a while since my last post but I just got back from an Alpine climbing expedition in the Canadian Rockies. I would like to cover something I had plenty of time to think about while stuck in a tent on a glacier waiting for the weather to clear. It’s a topic […]

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12 Days of a Digital Signage Christmas

December 19, 2013

By Tanya Williams Business Development Manager, Prendi As the biggest sales period of the year, every retailer needs to get smarter about how they maximize sales and about turning as many one-off Christmas customers into fans for life. The holiday period is not just about the short-term sales but also the long-term potential to turn […]

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2014: Will We Get Any Smarter?

December 16, 2013

Well, another year draws to a close in the rental and staging industry. As I sit here, filling out a box of Christmas cards with comical pictures of Santa holding a MacBook Pro, I am reflecting on what has happened in our industry this year. It has been an interesting year, both in the audiovisual […]

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Pavlovian Shoppers and The Demise of TV Retailing

December 2, 2013

By Paul Gagnon DisplaySearch If you are a client, colleague or collaborator of mine, you’ve probably heard me preaching about how TV retailing needs to change. For years, primarily since the flat panel TV transition kicked off near the early part of the last decade, TVs have been a go-to door buster for retailers seeking […]

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Who You Shouldn’t Sell To

October 3, 2013

We do our best to help you sell into the house of worship market, but sometimes you have to know which churches you shouldn’t try to sell. Chances are, you’ve experienced this: the “cheap church.” Understanding the church buyer sentiment is one of the new columns written expressly for those in the A/V/L industry who […]

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