Three Reasons Free Isn’t the Answer

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Unfortunately, we’ve hit the second wave of COVID-19. Here’s wishing you, your families and your colleagues are safe and healthy. I like the clarity that comes with hindsight. Now’s a great time to look back at some of the business strategies we either initiated (or considered initiating) way back at the beginning of the pandemic. […]

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Dropping the Ball

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Responsiveness and Reliability As any regular reader of my columns will know, one of my significant beliefs is critical to any relationship between a manufacturer and consultants/specifiers. It’s about two things: responsiveness and reliability. Therefore, I present the following story as an illustration of precisely what NOT to do if you are a manufacturer. Take […]

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