Identifying Your Customer’s Needs

August 1, 2022

I love it when I read something that really gets me thinking. This is what happened with Mark Coxon’s recent article “Saving the Office Park.” It is a short but worthwhile read. In it, Mark suggests that instead of finding circumstantial reasons (to keep the cafeteria employed) to have people back in the office, or […]

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Listen Up!

March 29, 2021

I’ve always heard the key to sales is always be closing (ABC, right?) However, in my experience, many salespeople try close too soon or close the wrong sale. Too many professionals go into an appointment with an agenda. i.e., I am going to said clients office to close X units of Y.  But do they […]

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Needs Analysis for Small Houses of Worship (Part 3)

September 9, 2019

In the first two parts of this series (part one, part two) we broke down the information regarding who is involved in the decision tree, who should be what did the congregation/facility/staff/leadership say they wanted? More importantly what did you hear and finally, what do they really need? As we strongly emphasized in part one, […]

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Needs Analysis for Small Houses of Worship (Part 2)

August 12, 2019

What did they say they wanted? More importantly what did you hear and finally, what do they really need? The answers to these key questions are the roadmap to winning the job, but more often than not, just finding the map is a huge issue in and of itself. As was discussed in the first […]

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Needs Analysis for Small Houses of Worship (Part 1)

June 27, 2019

There are well in excess of a quarter of a million small houses of worship in North America, according to the latest data from the National Congregations Study, conducted through Duke University. (For additional information about the National Congregations Study, go here.) For reference, the generally accepted definition of a small congregation is characterized by […]

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All the Feels

May 31, 2016

Our cat passed away a few months ago, and we kinda sorta forgot to pick up her ashes. Our vet’s office sent us a very kind letter where they struck just the right balance between “we’re very sorry for your loss” and “you really need to come back and get these cremains.” The thought that […]

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