The Future of Automation for the AV Industry
Automation isn’t new to the audiovisual industry, but a new kind of automation for this technology-focused trade will be centered around automating the customer’s buying journey. As innovation has led the consumer markets to automate the discovery process for buyers, so too has the time come for the long-established AV industry to adapt and embrace […]
Vendors, Market Development Funds and the Faith Market
Manufacturers want to help systems integrators sell their products so they provide funds to help co-promote the equipment with the vendor. It’s been this way for as long as I can remember, whether it is called “co-op funds” or “market development funds” (MDF) or “channel funding,” the idea is to influence the sale towards the […]
Content Marketing Automation for AVL Industry
Is selling into the house of worship market about more and better leads or about better follow-up to existing clients? The answer is ‘yes;’ the better question is ‘How?’ to get both. Content marketing automation is not new, but it has grown up. The digital sales pipeline represents a huge opportunity for getting more leads, […]
