Lucrative Future for Content Creation Despite Post-COVID Slowdown

May 18, 2023

By Paul Wylie and Olivia Lowden Futuresource Consulting The COVID-19-induced explosion of the content creation space continues to offer lucrative opportunities, as related technologies evolve and the COVID-19 user base becomes solidified. Intel from Futuresource Consulting’s recent survey shows double-digit growth in market value to over $2 billion in 2021, accounting for over 30% of […]

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Home Content Creation in Flux after Record Levels of Growth

November 29, 2022

By James Kirby Futuresource Consulting After an extremely successful year in 2020, the home content creation market has undergone a major transformation. Whilst demand is currently experiencing a slowdown, 2021 broke records in terms of market value. That’s according to a new content creator report from Futuresource Consulting, which combines in-depth industry interviews with a […]

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Why AV Integrators Absolutely Need to Be Thinking About Content Creation

November 20, 2019

THIS IS A PROMOTED POST FROM MVIX By Lillyan Wamaitha Marketing Manager, Mvix In the past, clients would come to integrators knowing precisely what they wanted. They’d ask for specific monitor “A,” speaker “B” and microphone “C.” They knew what their creation was to be; they only needed an AV integrator for the hardware. Today, things […]

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A VARs Guide to Handling Digital Signage Client Concerns

August 13, 2019

THIS IS A PROMOTED POST FROM MVIX By Lillyan Wamaitha Marketing Manager, Mvix Digital signage is at a point where it sells itself, especially for larger organizations. However, a good number of small to medium-sized businesses are yet to understand the full value of digital signage. They can’t fully justify the cost, especially for services […]

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Look How Easy Content Creation on Digital Signage Networks Has Become!

December 13, 2018

We’ve been covering, tracking and following the digital signage market for well over 10-years now. And, it’s gone from good, to great, to fantastic to incredible. In those 10+ years, there’s never been a negative sales year and, in most years, the digital signage market has enjoyed double-digit growth. It’s grown from a few giant […]

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Digital Signage Content Strategies for Savvy Integrators

November 2, 2018

Presented by Jim Nista at the 2018 Almo Professional E4 AV Tour Digital Signage is one of the few areas of AV where “Content is King” and creativity truly shines. Unfortunately, creating content isn’t something many AV integrators offer, which can lead to project challenges.  It’s important for integrators to offer a total solution for […]

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inLighten Introduces StudioPro Design Software for Digital Signage Systems

May 31, 2018

inLighten announced today the release of StudioPro, a design software with a specific focus on content creation for digital signage developed for universal compatibility with the digital signage systems of any manufacturer. Content creators simply download StudioPro onto any PC for access to a comprehensive suite of design tools and utilities for use with a […]

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How To Sell a 55″ Touchscreen for $90,000

June 22, 2016

How much is a 55″ touchscreen? If you take a look around online you’ll find everything from single and dual touch screens starting at about $2,000 and going to high end multi-touch units like those from MultiTaction at $20,000. Add a great mount, a PC or media player and installation and you might get up to […]

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InfoComm 2016 Debuts Content Creation and Streaming Pavilion

May 17, 2016

InfoComm International just announced the debut of the Content Creation and Streaming Pavilion at InfoComm 2016, June 4-10 (exhibits June 8-10) at the Las Vegas Convention Center. For the first time at InfoComm, attendees will have the opportunity to go behind the scenes of a live event studio to see what it takes to produce […]

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Barco Intros HD Media Servers, Content Creation Software at ISE

February 9, 2015

Barco is launching new HD media servers at ISE — available in four models — that the company says will cover the entire workflow of video professionals, from design to operation. Thanks to the ‘Projection Study’ tool, the Barco media servers are ideally suited for rental and staging applications and 3D projection mappings, while they […]

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Human Projection Mapping: Behind the Magic

August 20, 2014

Sara Abrons recently shared a video of Human Projection Mapping done by Omote artist Nobumichi Asai.  It is an amazing display of what can be done today in AV if you are able to combine your creative skills with available technology. It has been asked repeatedly if being in the AV industry ruins the “magic” of […]

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Forget Creativity at Your Own Risk – Creating Content

April 24, 2014

When it comes to content marketing — the hot new world of social media, blogging and whatnot — there are basically two steps. Create content Distribute content Within those steps, you have a dozen other things going on, to be sure. Planning, design, measurement, etc. But at its heart, you have these two steps. As […]

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Almo Pro A/V Launches Digital Signage Creation Service for Integrators to Resell

March 10, 2014

For three years, I’ve been writing, presenting and promoting the opportunities in digital signage for the ProAV market. And, you’re listening as more than 30 percent of all the digital signage installations in 2013 were done by AV integrators – that’s up from less than 20 percent in 2011. But, one of the most profitable […]

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