Solve the Pain, Then Introduce Strategy

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‘Solve their technology pain, then introduce them to a technology strategy.’ That should be the mantra for consultants, systems integrators, and manufacturers selling to the church market. The House of Worship (HOW) market is not without strategy. In fact, they’re some of the most focused organizations around when it comes to their strategic purpose. However, they […]

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Why & When to Hire a Third-Party AV Consultant

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By Victoria Ferrari Account Executive at Synergy CT Sometimes, choosing a technology partner feels like going on a blind date. You may have some idea of what they’re all about, you might even meet once or twice and get to know them a little more, but in the end, it’s scary. How do you really […]

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On Single-Source AV Systems and How We Get There

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Last summer, I discussed the tension between selecting “best in breed” components from a single manufacturer and locking oneself into a single ecosystem. As time passes, the industry is certainly moving in a direction in which a single ecosystem is not only increasingly possible, but increasingly desirable as well. We’ve all heard horror stories about […]

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Church Tech and the Second Law of Thermodynamics

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The church bought all of your gear and are fully equipped to leverage the best of your technology. While this sounds like a sales dream, the natural progression will now turn downhill unless you continue to provide the church with what they really need most: your expertise. Interestingly, the Second Law of Thermodynamics provides us […]

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Desired Outcomes and the Fallacy of a Quick Fix

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When a church technician asks a question about video, are they also thinking about lighting? As the saying goes, ‘without light, it’s just radio.’ In online forums or at conferences, I’ve heard the same type of questions focused around a specific technology, narrowly focused on one aspect when the bigger picture needs to be considered. […]

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