Evaluate or Guesstimate

November 22, 2019

One of the things a consultant is often asked to do, especially for a repeat client, is to evaluate the work presented by others. Unfortunately, this is usually requested AFTER the proposal or submission has been generated and presented. If you’re asked to undertake such an analysis, what you’re really being asked is to determine […]

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Solve the Pain, Then Introduce Strategy

January 18, 2018

‘Solve their technology pain, then introduce them to a technology strategy.’ That should be the mantra for consultants, systems integrators, and manufacturers selling to the church market. The House of Worship (HOW) market is not without strategy. In fact, they’re some of the most focused organizations around when it comes to their strategic purpose. However, they […]

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Money, Price and Budget in the Church Market

September 18, 2017

Money. Price. Budget. These nouns tend to put the emphasis on the bottom line instead of where the emphasis has the most effect: the desired outcome. A dollar amount will always be a sum of the outcomes and needs of a church, so why do salespeople in the House of Worship vertical tend towards the […]

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Why & When to Hire a Third-Party AV Consultant

October 21, 2016

By Victoria Ferrari Account Executive at Synergy CT Sometimes, choosing a technology partner feels like going on a blind date. You may have some idea of what they’re all about, you might even meet once or twice and get to know them a little more, but in the end, it’s scary. How do you really […]

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The Collaboration Conundrum Part II (Considerations for Collaborative Systems)

November 16, 2015

A great collaboration space allows the people to interact freely and share ideas openly as if they would whether they were using technology or not. The purpose of the technology is to SUPPORT the message and to ENHANCE communication. In my earlier blog about this subject I mentioned that part of the needs analysis should […]

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The Collaboration Conundrum

November 3, 2015

With so many products available out there for collaboration and huddle spaces that could be considered “off the shelf” one would have to ask themselves why a consultant and/or design engineer needs to be in the mix at all.  In this blog I will discuss some of the considerations a design engineer and consultant take […]

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On Single-Source AV Systems and How We Get There

October 30, 2015

Last summer, I discussed the tension between selecting “best in breed” components from a single manufacturer and locking oneself into a single ecosystem. As time passes, the industry is certainly moving in a direction in which a single ecosystem is not only increasingly possible, but increasingly desirable as well. We’ve all heard horror stories about […]

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The Age of the Me-Too Products

October 27, 2015

The perfect product has not yet been built, but that doesn’t stop today’s audio, video and lighting manufacturer’s engineers from trying to build it. If they did, they’d end up building the product they wanted to use, right down to the subtle minutiae of every killer feature and ergonomic design. And it would be a […]

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Church Tech and the Second Law of Thermodynamics

October 27, 2015

The church bought all of your gear and are fully equipped to leverage the best of your technology. While this sounds like a sales dream, the natural progression will now turn downhill unless you continue to provide the church with what they really need most: your expertise. Interestingly, the Second Law of Thermodynamics provides us […]

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Desired Outcomes and the Fallacy of a Quick Fix

August 25, 2015

When a church technician asks a question about video, are they also thinking about lighting? As the saying goes, ‘without light, it’s just radio.’ In online forums or at conferences, I’ve heard the same type of questions focused around a specific technology, narrowly focused on one aspect when the bigger picture needs to be considered. […]

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Church Video Venues in High Demand

March 30, 2015

When churches realized the value of video had also intersected with high brightness and low cost, the multi-site and satellite campus model went from a handful of mega churches (churches with greater than 2,000 in weekend attendance) to tens of thousands of churches. With this exponential explosion of multi-site churches — that is, a separate […]

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