Solve the Pain, Then Introduce Strategy

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‘Solve their technology pain, then introduce them to a technology strategy.’ That should be the mantra for consultants, systems integrators, and manufacturers selling to the church market. The House of Worship (HOW) market is not without strategy. In fact, they’re some of the most focused organizations around when it comes to their strategic purpose. However, they […]

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Why & When to Hire a Third-Party AV Consultant

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By Victoria Ferrari Account Executive at Synergy CT Sometimes, choosing a technology partner feels like going on a blind date. You may have some idea of what they’re all about, you might even meet once or twice and get to know them a little more, but in the end, it’s scary. How do you really […]

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The Collaboration Conundrum

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With so many products available out there for collaboration and huddle spaces that could be considered “off the shelf” one would have to ask themselves why a consultant and/or design engineer needs to be in the mix at all.  In this blog I will discuss some of the considerations a design engineer and consultant take […]

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On Single-Source AV Systems and How We Get There

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Last summer, I discussed the tension between selecting “best in breed” components from a single manufacturer and locking oneself into a single ecosystem. As time passes, the industry is certainly moving in a direction in which a single ecosystem is not only increasingly possible, but increasingly desirable as well. We’ve all heard horror stories about […]

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