I’m sure some rAVe readers know me as “the guy with all the aphorisms.” To be fair, not all of them are aphorisms — some are metaphors, others are sports analogies. But I digress. Not every saying I bust out — here or in person — is a favorite. Some I don’t particularly care for, […]

Everyone who has ever taken a sales training course has been taught this: Don’t pre-judge anyone. Get to know them, and without making assumptions learn who they are (and what they need and want), then sell to them accordingly. We’ve all heard it; yet it still happens. It still happens because people are people, and […]

I had a meeting with the new general manager of one of my dealers. Rather, I should say he’s new to that company, but I’ve known him for years: an industry veteran with lots of skill and experience. In his new role, he’s been tasked by the owner to grow the business. That means earning […]