I don’t know many guys — or gals, for that matter — who do not appreciate the artistic beauty and scientific precision of a Ferrari. They’re elegant machines that, over the years, have captured our imagination. They represent the pinnacle of automotive engineering and have resisted the gravitational pull of mere cars to achieve the […]
It’s obvious that I love helping churches. The columns here in rAVe provide years of insight and experience in the hopes of helping manufacturers, systems integrators, rep firms and A/V/L dealers understand — and profit in — the house of worship market. I’ve shared about the future of the church space in previous articles about […]
There’s a booming segment of the house of worship market that is led by young, tech-saavy pastors looking to leverage audio, video and lighting in creative ways. This group is made up of new churches starting from scratch or new churches launched by either a “sending” church or denomination, with some funding to help kick […]
You made the sale to a church, then you moved on to the next sale. Hey, that’s the sales cycle, right? Yes, but it’s not the customer experience cycle, which is the real paradigm that affects your ability to make future sales. The importance of taking care of customers who have invested into your brand […]
It’s safe to say that just about everyone researching a product or company likes a good case study. The story. The context. The technology. Oh yeah: the marketing spin. Have you noticed that the majority of “case studies” covered in today’s trade publications are more hype and pull quotes than meaningful examples of need/challenge/solution? Surely […]
The forward march of technology has usually meant faster, better, cheaper. In addition to this axiom is a near-future trend for the house of worship market: immersive venues. When was the last time you sat with a close friend, in close proximity, for a very personal conversation? As your mind recalls this moment, chances are […]
A presenter. A presentation. Audio. Video. Lights. Control. This is the staple scenario for corporate, education, government and military applications in our industry. In the house of worship market, it looks identical. A pastor. A sermon. Audio. Video. Lights. But no control. In any other market, giving the presenter a control solution — from a […]
