The Church Market for AVL in Two Words — Big Opportunity

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Compared to huge government contracts or big commercial deals, the church market may not seem nearly as compelling for manufacturers and systems integrators selling audio, video, and lighting technology. And while there won’t be $50MM dollar AVL deals in the House of Worship space, there also won’t be the massive complexity and low margins of […]

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Align to Church Growth Trends

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What percentage of your products and integrated solutions are ideally fit for the house of worship market? Of that percentage, how many of those products and services are requested by churches out of their need instead of offered to churches out of their potential value? There is an opportunity gap between products that solve problems churches […]

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Sowing & Reaping

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“We don’t have enough sales in the church market,” laments an audio/video/lighting (AVL) integration firm owner. “We need to find a way to do more of these church installs…” he says, letting his sentence trail off as an open invitation for me to answer with some huge epiphany or closely-guarded secret about having success in […]

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A More Connected Church

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Vision drives need. Need drives technology. Technology drives budget. This simple truth is needed not only within the AVL industry, but within local churches, where purchasing decisions are often made in a vacuum of vision. Solving today’s issue may be a temporary fix, but ‘band-aids don’t fix bullet holes’ that are left from poor planning […]

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AVL Safety Needed in Churches

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Audio. Video. Lighting. Budgets. Safety? When churches think about audio, video and lighting (AVL) technology, safety isn’t on the radar for the vast majority of pastors. However, with the exponential increase in the use of flown speaker arrays, screens, and lighting fixtures, keeping the technical staff and congregants who sit below these devices safe needs to […]

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Three Mistakes AVL Manufacturers Are Making

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As a house of worship consultant to manufacturers and systems integrators, I’ve seen and heard from a wide array of companies in the Audio/Video/Lighting (AVL) space about their experience with the church market. I think your experience at a manufacturer or dealer will likely follow one of these patterns of thought and leadership. All the […]

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When the Brand Stands Behind You

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Manufacturers love to hear these words: “Whenever I see [nsert-brand-name-here] on my equipment, I feel confident about our production.” This is a powerful endorsement from an end-user that is hot marketing copy for creating brand loyalty ads. But how often do you see the opposite happen? “Whenever we see [insert-church-tech-director-here] using our gear, we feel […]

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