Reverse-Engineering the Customer’s Journey

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Question: How do you lead prospects from unique markets and industries down a buyer’s path to a purchase? Answer: You reverse-engineer the customer’s journey. It’s actually a straightforward process of delivering value along the customer’s path when you position your brand, products and services according to their vertical market. In a previous article, I shared […]

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The Wholesale Replacement of Projectors in Churches

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LED video technology will begin to surpass projection technology, spurring a wholesale replacement of projectors in the house of worship market when audiovisual (AV) manufacturers and integration firms realize the path of least resistance for churches is in modularity. The end of video projection for large venue churches is now in sight. Indeed, the wholesale […]

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Align to Church Growth Trends

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What percentage of your products and integrated solutions are ideally fit for the house of worship market? Of that percentage, how many of those products and services are requested by churches out of their need instead of offered to churches out of their potential value? There is an opportunity gap between products that solve problems churches […]

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Who Has the Control?

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A presenter. A presentation. Audio. Video. Lights. Control. This is the staple scenario for corporate, education, government and military applications in our industry. In the house of worship market, it looks identical. A pastor. A sermon. Audio. Video. Lights. But no control. In any other market, giving the presenter a control solution — from a […]

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