Question: How do you lead prospects from unique markets and industries down a buyer’s path to a purchase? Answer: You reverse-engineer the customer’s journey. It’s actually a straightforward process of delivering value along the customer’s path when you position your brand, products and services according to their vertical market. In a previous article, I shared […]

LED video technology will begin to surpass projection technology, spurring a wholesale replacement of projectors in the house of worship market when audiovisual (AV) manufacturers and integration firms realize the path of least resistance for churches is in modularity. The end of video projection for large venue churches is now in sight. Indeed, the wholesale […]

When selling to churches long enough, a pattern becomes patently obvious: Some church volunteer teams are better than others, regardless of size or budget. Why is it that some church volunteer teams ‘just get it’ and/or are more effective than others? If you’ve sold to, trained or been involved with church AV volunteerism, chances are you’ve […]

What percentage of your products and integrated solutions are ideally fit for the house of worship market? Of that percentage, how many of those products and services are requested by churches out of their need instead of offered to churches out of their potential value? There is an opportunity gap between products that solve problems churches […]

I used to make my living as a consultant focused on the large building programs of churches investing millions of dollars at a time. It was not difficult to allocate 10 percent to 15 percent of a $20 million dollar budget on audio, video and lighting and make a very comfortable living. Many of my […]

A presenter. A presentation. Audio. Video. Lights. Control. This is the staple scenario for corporate, education, government and military applications in our industry. In the house of worship market, it looks identical. A pastor. A sermon. Audio. Video. Lights. But no control. In any other market, giving the presenter a control solution — from a […]