Out of all of the applications and go-to-market opportunities for ProAV solutions, House of Worship AV (or Church AV) is the most critical to have a future-proof solution. Think about it: No other application of a full, end-to-end, broadcast-quality-ready AV integration is used weekly (or more) by an institution or entity that doesn’t staff a […]

Five years of highlighting the best, touching on the worst and recommending some serious advertising changes for the audiovisual industry around the House of Worship (HoW) market has a few companies embracing the church market, but most manufacturers and systems integrators still have a lot to learn about reaching church buyers. The top House of […]

THIS IS A PROMOTED POST FROM MVIX By Lillyan Wamaitha Marketing Manager, Mvix Digital signage is becoming a popular option for many ministries. These churches understand the benefits of digital signage and how they can use the technology to increase the reach of their message and communicate with their congregation. Below are three ways churches […]

Church AV needs are wide and varied, but one of thing they all have in common when it comes to technology: Church AV tech needs a greater focus on innovation than new inventions. Innovation Over Invention Perhaps my favorite example of a firm that gets innovation and obsesses over it is IDEO, a firm that […]

When an audiovisual (AV) solution aligns perfectly with the needs of a potential client, the opportunity just about sells itself. In the house of worship market, local churches across the gamut of denominations have similar challenges and opportunities when it comes to AV technology. This should make selling a simple process for manufacturers and systems […]