The house of worship (HoW) market has a unique consistency: Sunday comes every seven days for church services. This regularity is both a boon and a challenge for the women and men providing ProAV production to congregants conditioned to the high production values of stage and screen outside of their churches. It is because of […]

At the heart of every faith-based organization are two core ideas. To achieve their goals, any such group needs one, a clear vision of what it wants to achieve and two, a specific methodology or mission, which will allow them to reach that goal. Unfortunately, not every group does an equally solid job of putting […]

What do you think would emerge if you read the blogs, commentaries and posts/articles on the multiple HOW focused websites and publication newsletters as the ‘KEY’ issue for any congregation planning on dealing with an AV project? One guess. Did you say BUDGET? Superficially that is what seems to be front of mind — at […]

Do you think of the typical church buying audio, video and lighting (AVL) technology as the old church down the street with a few cars parked in front of it on any given Sunday? Or has your firm yet experienced the technology shift that’s happening in the House of Worship market in churches that are […]

A casual perusal of the house of worship facilities and technology magazines is enlightening: the majority of advertisers push marketing pablum to reach every church, yet fail to identify with almost all of the audience. Their failure is not the inclusion of church lingo or boring stock photography, but in missing the first maxim of […]

“We’re a church with a limited budget. How much budget do we need for this gear?” “We have ‘this amount’ of budget, what technology do you recommend?” Or, my least favorite, “We need to set a budget for our audio, video and lighting. What’s a good amount?” I hear these question from well-meaning people who are […]

How much should a church set aside for making audio, video and lighting (AVL) upgrades? As each church is unique and budgets are vastly different from church to church, the best way to answer that is to look at what drives their budget. Considering about 50 percent of a church’s annual finances are dedicated towards […]

Creativity has nothing to do with technology. It certainly has nothing to do with the type of tools you have to offer or even how many of your tools church clients are using today. No, creativity is what enables people to use your technology. Creativity Puts No Requirements On The Pocketbook The engineers and designers […]

I am so glad that so many of you are relating to this whole “Cutting Cable” saga / debate / decision my husband and I are going through right now. Man, it really sounds like we have a problem, doesn’t it? No, that is not the case at all. It’s just this is one of those things […]