There’s no doubt that social media is a part of your marketing strategy, but are you measuring more than the so-called ‘vanity metrics’ of likes and impressions? To make your brand’s social media truly successful, your brand’s social accounts must have some personality and they must ‘listen’ even more than they ‘talk.’ When your brand […]

Your brand is not what you say it is. Your brand is what others say about you. For the audiovisual industry, identifying what others say about your organization is easier to know now than it has ever been thanks in large part to social media and online comment streams. In each vertical market, there exist groups […]

Barco — Belgian American Radio Corporation I am sure I can’t be the only person in AV who’s noticed the subtle re-branding of Barco. But no one seems to be talking about it. Go look at their website, for example. It’s different — more retail-like. And, then, on Friday, I found this video — it only has 800 […]

You are likely using a Delta Displays projector — or have recently. But I’ll bet you that you didn’t even know it. How’s this possible? Well, they are one of the largest OEMs of projectors in the world. They have made projectors for Hitachi, NEC, Christie, Barco, BenQ (even though no one know this, it’s […]

I read with interest the restructuring announcements from Google this week, as they rebrand the parent company into Alphabet, building out the letters with innovative products and business models — starting with “G” for Google, which remains a wholly-owned subsidiary. It’s a bold move for a company that doesn’t want to be conventional. This got me thinking about […]

2014 has been a banner year in the A/V/L tech world. We’ve seen more innovations — deep, significant changes that are still reverberating. It’s certainly exciting, but as much as there’s been change, some things never change, including the need for better training for the operators of all this marvelous technology. With a new year […]

How important is your brand name? Is your brand not merely well known, but well liked? In the House of Worship market, your brand is who the churches say you are. It is vital that you as manufacturers, systems integrators, consultants, rep firms, and dealers provide this unique vertical space with who you are, not […]

All these articles about AV news, new product announcements and acquisitions in the AV industry being released before InfoComm got me to thinking about company recognition. Then at a meeting the other day, one of our reps stood up and told us a story about his contact in a K-12 school who went up to […]

Manufacturers love to hear these words: “Whenever I see [nsert-brand-name-here] on my equipment, I feel confident about our production.” This is a powerful endorsement from an end-user that is hot marketing copy for creating brand loyalty ads. But how often do you see the opposite happen? “Whenever we see [insert-church-tech-director-here] using our gear, we feel […]

TFCinfo today announced the completion of its “Projector Brand Customer Perception and Preference Study 2014.” This report marks the 13th year that this annual projector brand benchmarking study has been conducted. Results of TFCinfo’s new report reveal significant movement among projector competitors in the three measurable areas of brand strength: awareness, image and intent. These […]